Rugby trumps Homo naledi in readership stakes

2015-09-14 10:09
Homo naledi (National Geographic, AP)

Homo naledi (National Geographic, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Video

Here's why Homo naledi burying their dead shatters our views on 'humanity'

2015-09-11 16:37

Homo naledi shows us were not alone in realising our mortality, so says lead researcher Professor Lee Berger. WATCH

Johannesburg - Despite the major announcement of a discovery of a new human relative, Homo naledi, the Rugby World Cup (RWC) dominated news coverage last week, media monitoring company ROi Africa said on Monday.

It did, however, secure the top spot on social network platforms.

"In South African news, the Springboks and the RWC was twice the size of Homo naledi over seven days," the company’s Tonya Khoury said in a statement.

The RWC and Springboks took up 31.51%, with Bafana Bafana (21.04%) in second and Eskom (18.19%) in third.

The announcement regarding Homo naledi claimed 15.88% of the coverage.

On Thursday, the discovery of Homo naledi was announced to the world at Maropeng.

Some 1 550 fossils were found in a cave, with thousands more reportedly still there. The find includes 15 individuals - eight children and five adults.

According to ROi Africa, Homo naledi dominated South Africa social media (32.58%).

One in every three social media items was about the discovery, said Khoury.

The RWC coverage came in second on social media with 19.67%.

Internationally, Homo naledi was mentioned 8.25% of news media surveyed.

The migrant crisis in Europe dominated with 29.34%, followed by the Apple Event (12.67%) and US presidential hopeful Donald Trump (17.11%).

The research was compiled from 60 000 online newspapers globally, and 206 million social networks.

The local data came from thousands of printed publications in South African and rest of Africa and 76 South African radio and TV stations.

Read more on:    rwc 2015  |  homo naledi  |  media

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
PARTNER CONTENT
INFOGRAPHIC: New thinking required for retirement

Everything we believe about retirement is fast becoming outdated.

PARTNER CONTENT
WATCH: How education can change a life

A university education gives students the chance to create a better future for themselves, their families and to opportunity achieve their dreams.

/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.