SA bishops: Give up Red Bull for Lent

2012-03-15 10:02
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Controversial Red Bull Jesus ad

2012-03-14 08:05

Watch the controversial Red Bull Jesus advert pulled from local television.WATCH

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Johannesburg - South Africa's Roman Catholic bishops urged Christians not to drink Red Bull in traditional fasting for Lent following an outcry over an advertisement by the energy-drink maker.

However, the bishops stopped short of calling for a full commercial boycott.

Meanwhile, SA's Muslim Judicial Council also warned of the consequences of "secular extremism" against any religious faith.

On Wednesday, Red Bull said it has dropped the advertisement in South Africa after an outcry from both Christians and Muslims for its portrayal of Jesus Christ walking on water.

The television cartoon implies Jesus walked on water because he had been invigorated by a miraculous energy drink and knew where there were hidden rocks to tread on.

‘Secular extremists’

South Africa's Muslim Judicial Council said any "insult and satire" of Jesus targeted "the very foundation of Islamic theology".
Christ is a revered prophet in Islam.

In a message to Cardinal Wilfrid Napier, head of the Southern Africa Roman Catholic Bishops Conference, the Muslim council said the ad was hurtful to Christianity, Islam and religion as a whole.

"We wish that our voices can be united to make clear to any secular extremist that any attack or defacement of religious symbols and sacred spaces is not acceptable," the council said.

Cardinal Napier earlier called on Catholic worshippers to donate to charities any money they saved on Red Bull during Lent.

In a statement, the drinks-maker said its humorous advertising always looks at "well-known themes".

"It is never our intention to hurt anyone's feelings," it said.

Prophet Muhammad cartoon protests

It said the ad, aired on Tuesday, was scrapped on Wednesday, and Red Bull said it regretted it had caused such strong feelings in religious communities.

Cartoons depicting Islam's Prophet Muhammad triggered violent protests in Europe and across the Muslim world.

"There is a need for a new sensitivity toward people's beliefs," said Chris Townsend, an official of the Bishops Conference in South Africa.

"As on this occasion, people become very deeply offended," Townsend said.

- SAPA

Read more on:    religion  |  advertising
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