SA bishops: Give up Red Bull for Lent

2012-03-15 10:02
Video

Controversial Red Bull Jesus ad

2012-03-14 08:05

Watch the controversial Red Bull Jesus advert pulled from local television.WATCH

kalahari.com

  • Religion
    Be an eyewitness to various religions and learn about the wheel of existance, Christ's Crucifixion... Now R77.00
    buy now
Johannesburg - South Africa's Roman Catholic bishops urged Christians not to drink Red Bull in traditional fasting for Lent following an outcry over an advertisement by the energy-drink maker.

However, the bishops stopped short of calling for a full commercial boycott.

Meanwhile, SA's Muslim Judicial Council also warned of the consequences of "secular extremism" against any religious faith.

On Wednesday, Red Bull said it has dropped the advertisement in South Africa after an outcry from both Christians and Muslims for its portrayal of Jesus Christ walking on water.

The television cartoon implies Jesus walked on water because he had been invigorated by a miraculous energy drink and knew where there were hidden rocks to tread on.

‘Secular extremists’

South Africa's Muslim Judicial Council said any "insult and satire" of Jesus targeted "the very foundation of Islamic theology".
Christ is a revered prophet in Islam.

In a message to Cardinal Wilfrid Napier, head of the Southern Africa Roman Catholic Bishops Conference, the Muslim council said the ad was hurtful to Christianity, Islam and religion as a whole.

"We wish that our voices can be united to make clear to any secular extremist that any attack or defacement of religious symbols and sacred spaces is not acceptable," the council said.

Cardinal Napier earlier called on Catholic worshippers to donate to charities any money they saved on Red Bull during Lent.

In a statement, the drinks-maker said its humorous advertising always looks at "well-known themes".

"It is never our intention to hurt anyone's feelings," it said.

Prophet Muhammad cartoon protests

It said the ad, aired on Tuesday, was scrapped on Wednesday, and Red Bull said it regretted it had caused such strong feelings in religious communities.

Cartoons depicting Islam's Prophet Muhammad triggered violent protests in Europe and across the Muslim world.

"There is a need for a new sensitivity toward people's beliefs," said Chris Townsend, an official of the Bishops Conference in South Africa.

"As on this occasion, people become very deeply offended," Townsend said.
- SAPA
Read more on:    religion  |  advertising
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
78 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Music

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

The spotlight may be on you and you need to perform. This can be overwhelming and you need to stay as focussed and centred as you...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.