SABC reneges on advert agreement - report

2014-06-08 13:16

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - The SABC has refused to broadcast a series of City Press advertisements which were part of a barter agreement, the newspaper reported on Sunday.

The advertisements - which referred to the 2012 Marikana shooting in Rustenburg, e-tolling and the Economic Freedom Fighters - were due to be aired this month.

On 28 May, however, Cornette Zietsman from the newspaper's marketing division was informed in an e-mail that the material was "not suitable for transmission" and that the booking request was cancelled "until further notice".

The advertisements were part of a barter agreement with the broadcaster and the newspaper's parent company, Media 24.

The agreement was that the SABC would air the newspaper's advertisements from January to December this year on its television channels, and in turn the City Press would run the broadcaster's advertising in its pages.

The newspaper said the SABC had already used advertising worth R1 045 380 on the current barter in its pages.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    sabc  |  media24  |  media publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

VIDEO: 5 scintillating RWC tries from the weekend
Meyer taking no chances
Butch happy with ‘best possible’ Bok side
Hooper slapped with one-match ban
Traffic Alerts

Are you burning the candle at both ends? Listen to your body and your emotional reactions. Know when to slow down or stop. It is more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.