Scoop! hits SA

2011-10-30 12:09

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kalahari.com

Johannesburg – There is a new kid on the block on SA newsstands – and this cheeky newcomer is promising to give South African readers exactly what they want to read about.

The new Sunday tabloid – called Scoop! – was launched on Sunday October 30 and will initially be available only in Gauteng and KZN.

“This is one of the most exciting days in newspaper history when it comes to Sunday newspapers,” says Scoop! editor Peet Bothma.

According to Bothma, tabloid journalism is the future of journalism and the arena where true investigative pieces can be done, which both entertain and inform the reader.     

“Tabloids are about not treating readers like children, but giving them the opportunity to think for themselves.” 

Bothma says extensive market research has shown that there is a market for what he calls “real true SA stories”. He believes Sunday newspapers have becoming boring and have lost their bite over the past few years. 

Scoop! aims to change all that.

Bothma does not mince words when he says newspaper readers have been fed the same “impressive, heavy, boring claptrap” every Sunday.

His readers, on the other hand, won’t be bored with the news of the day but will find news that is entertaining as well – true SA stories including hot celebrity gossip. Reader opinions 
and uncensored debate will be encouraged. There will be coverage of British and European soccer, competitions and other special features.

Deputy editor Ben Viljoen adds that Scoop! won’t do issues and high-minded pontificating.

“We do believe in exposing the dark underbelly of those who feast on the fat of the land.”  

After an initial six-month trial, plans are afoot to bring out an edition in the Western Cape. 

Visit the website on www.scoopnews.co.za

- Scoop! is part of the Media24 stable of which News24 is also a subsidiary.
 
 
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