So who’s the joke on? Maybe #AskMmusi

2015-05-15 14:23
Mmusi Maimane. Picture: Muntu Vilakazi

Mmusi Maimane. Picture: Muntu Vilakazi

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


#AskMmusi set tongues wagging, and this piece is testament to that. Maimane, the new Democratic Alliance leader arguably got people talking about him more than they ever have. 

With the jokes and memes that emanated from this week’s “town hall” engagement, one might ask if the idea served its intended purpose or if it was an own goal on Maimane’s part. No publicity is bad publicity, they say ... 

Maybe the question is who he intended to reach and how. Anyone with an understanding of marketing and communication knows that a good message not reaching its intended audience is as bad as a message not sent at all, if not worse. 

If the DA leader intended to make inroads in “Black Twitterati”, for example, the engagement backfired badly. A marketer’s worst nightmare is consumers making a laughing stock out of a product meant to be a “top-shelf” item.

However, others might say, like grey – there are many shades of blackness. Maimane aimed for one but got an unsavoury reaction from another. 

Politics is one subject on which even the least informed – perhaps including the author – is allowed to have an opinion. The jury is out on who the joke is on, but for a quick answer one might just #AskMmusi.

Read more on:    mmusi maimane

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Inside News24

Financial advisors – Do you need one and should you get one?

The good, the bad, and everything else you need to know when considering hiring a financial advisor.


Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.