State aims for zero alcohol limit

2010-12-16 21:20

kalahari.com

Johannesburg - New legislation might ban alcohol brands from advertising, place a moratorium on new liquor licenses and make any drinking before driving illegal, Beeld reported on Thursday.

"We need drastic legislation to combat alcohol abuse and to regulate the industry more strictly," Social Development Minister Bathabile Dlamini told reporters in Johannesburg.

Dlamini and Health Minister Aaron Motsoaledi, who was also at the announcement, said their departments would initiate steps to draw up the legislation next year.

A moratorium on liquor licenses would mean no new restaurants would be able to serve alcohol and no new bars could open, the newspaper reported.

The current blood-alcohol limit when driving is 0.05mg per 100ml blood - about two glasses of wine, two shots of hard liquor or two beers. However, the government wanted the legal limit to be reduced to zero.

"A drunk driver that causes someone's death cannot get away with a fine," Dlamini said.

'Message not strong enough'


The Phuza Wize (drink safely) campaign, a partnership between the government and the Soul City project, was launched at the media conference.

Motsoaledi however felt that the campaign's message was not strong enough.

"The message should go further than to tell people to drink responsibly. It ought to be that they should not drink at all."

In response, spokesperson for Association for Responsible Alcohol Use, Adrian Botha, said there was no factual proof that alcohol advertising led to alcohol abuse.

"A ban on alcohol advertising is not the answer. Half of the alcohol that is consumed worldwide is not advertised. The only thing the legislation will achieve is to strengthen famous brand names."

The proposed ban on alcohol advertising could also affect sport sponsorships.

SA Breweries was one of the biggest sports sponsors in the country. The company spent R23m in 2009 for the British and Irish Lions Rugby tour to South Africa. SAB also sponsored cricket and soccer.

SuperSport's head of acquisitions and legal matters Brandon Foot said suggesting a ban of alcohol advertising was not new, but would have a serious effect on sport and supporters.

SAB said in a statement it had teamed up with the social development department to encourage responsible drinking. Spokesperson Vincent Maphai said the alcohol producer believed it had a responsibility to prevent harmful alcohol use.

"Producers are ready to start a partnership with groups and organisations that fight alcohol abuse."
- SAPA
Read more on:    bathabile dlamini  |  aaron motsoaledi  |  legislation
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
46 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

20% off all TV Series!

Want to have a chilled day at home? Get 20% off TV series, the perfect excuse to "veg out". Shop now!

Save R700 on the Hisense LED TV Now R2499

Get the Hisense 32” HD ready LED TV for only R2499. Offer valid while stocks last. Shop now!

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Today is one of those days where the more positive and optimistic you are the more opportunities you seem to attract....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.