Sunday Times is most quoted medium

2012-03-20 22:26

Johannesburg - The Sunday Times is still the most quoted traditional medium in South Africa, for the sixth year in a row, according to research by Media Tenor South Africa.

City Press moved up a place, becoming the second most influential medium, with the Mail & Guardian dropping to third.

Unsolicited recognition had remained particularly important at a time when circulation figures for print media were dropping and advertising revenues were declining, Media Tenor said

"Media all over the world are reluctant to acknowledge when another medium has come up with a scoop or a particularly interesting part to an existing story - so referring to a peer is a valuable recognition that has to be earned," said Marrianne Nebbe, Media Tenor spokesperson.

City Press received increased interest from its peers due to its extensive focus on African National Congress Youth League president Julius Malema.

The weekly also stimulated general media debate as a result of opinions carried in its Voices section, including reportage on columnist Eric Miyeni and presidential spokesperson Mac Maharaj.

Ferial Haffajee's appointment as editor in 2009 had significantly changed the publication's direction, Nebbe said.

Forward-looking analysis of South Africa's political landscape combined with critical reviews of business news and the media landscape resulted in the Business Day being the most quoted daily financial publication.

It was also frequently cited in other African media markets, most noticeably the Namibian press.

Being most quoted by peers was also an indication of the status a particular medium had among its colleagues, said Nebbe.

Although Radio 702 ranked lower than the Business Day as an influential business medium, discussion on the show stimulated public debate of corporates to a great extent, subsequently resulting in increased general media interest.

Social media such as Facebook and Twitter were much more prominent as a source of information for traditional media.

These media were rarely cited only two years ago, Media Tenor said.

Whereas most Afrikaans media lost prominence, Beeld became increasingly influential during 2011.

Beeld roused awareness after suspended ANCYL spokesperson Floyd Shivambu swore at journalist Jaques Dommisse.

"Beeld also led reporting on certain crime stories such as the murder of Anika Smit," Nebbe said.

"The publication's coverage on the 'Modimolle Monster' signals that the medium will continue to influence reportage on crime during 2012."

*Beeld and City Press are part of Naspers

- SAPA
Read more on:    sunday times  |  twitter  |  facebook  |  city press  |  avusa  |  ferial haffajee  |  floyd shivambu  |  social networks  |  media
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Africa
 

Device lets disabled people talk through their nose

A device that converts nose breaths into speech will open new doors for people with Parkinson’s or motor neuron disease.

 
 

For chic geeks...

It’s THIS easy for someone to steal your ATM pin!
This is why you should install iOS 8
17 photo illusions that look so real
Check out the speed of this robo-cheetah!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Don`t judge so quickly or expect too much, be more accepting and understanding and make space for fun and spontaneity. ...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.