Sunday Times is most quoted medium

2012-03-20 22:26

Johannesburg - The Sunday Times is still the most quoted traditional medium in South Africa, for the sixth year in a row, according to research by Media Tenor South Africa.

City Press moved up a place, becoming the second most influential medium, with the Mail & Guardian dropping to third.

Unsolicited recognition had remained particularly important at a time when circulation figures for print media were dropping and advertising revenues were declining, Media Tenor said

"Media all over the world are reluctant to acknowledge when another medium has come up with a scoop or a particularly interesting part to an existing story - so referring to a peer is a valuable recognition that has to be earned," said Marrianne Nebbe, Media Tenor spokesperson.

City Press received increased interest from its peers due to its extensive focus on African National Congress Youth League president Julius Malema.

The weekly also stimulated general media debate as a result of opinions carried in its Voices section, including reportage on columnist Eric Miyeni and presidential spokesperson Mac Maharaj.

Ferial Haffajee's appointment as editor in 2009 had significantly changed the publication's direction, Nebbe said.

Forward-looking analysis of South Africa's political landscape combined with critical reviews of business news and the media landscape resulted in the Business Day being the most quoted daily financial publication.

It was also frequently cited in other African media markets, most noticeably the Namibian press.

Being most quoted by peers was also an indication of the status a particular medium had among its colleagues, said Nebbe.

Although Radio 702 ranked lower than the Business Day as an influential business medium, discussion on the show stimulated public debate of corporates to a great extent, subsequently resulting in increased general media interest.

Social media such as Facebook and Twitter were much more prominent as a source of information for traditional media.

These media were rarely cited only two years ago, Media Tenor said.

Whereas most Afrikaans media lost prominence, Beeld became increasingly influential during 2011.

Beeld roused awareness after suspended ANCYL spokesperson Floyd Shivambu swore at journalist Jaques Dommisse.

"Beeld also led reporting on certain crime stories such as the murder of Anika Smit," Nebbe said.

"The publication's coverage on the 'Modimolle Monster' signals that the medium will continue to influence reportage on crime during 2012."

*Beeld and City Press are part of Naspers

- SAPA
Read more on:    sunday times  |  twitter  |  facebook  |  city press  |  avusa  |  ferial haffajee  |  floyd shivambu  |  social networks  |  media
NEXT ON NEWS24X

Cape Town train derails

2015-01-29 15:18
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside News24

 
SPONSORED CONTENT
Investment tips you need to know 2015-01-29 14:07

Ever wondered how to assess your future potential liability? Feroz Basa, Senior Portfolio Manager Old Mutual Investment Group, weighs in on all the investment tips you need to know. WATCH.

/News

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Save up to 40% on outdoor accessories!

Tents, sleeping, day packs and more. While stocks last. Shop now!

Month End Madness Sale!

Save up to 60% on across a wide range of goods from books to electronics, DVDs and many more. Sale end 31 January 2015. Shop now!

Valentine’s Day gifts – 14 Feb!

Gifts to spoil him and her. While stocks last. Shop now!

30% off fragrances

Get 30% off fragrances for him and her. While stocks last. Shop now!

Up to 30% off All Textbooks

Save up to 30% off an extensive range of prescribed textbooks for all major universities and FET colleges. Shop Now!

OLX Free Classifieds [change area]

Horoscopes
Aquarius
Aquarius

Something is blocking the flow of things today and it is easy to become frustrated and pessimistic. The problem is that your mind...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.