Teazers told to remove sexy ad

2009-10-08 09:03

Johannesburg - Women who strip in the advertising industry may be objectified, but they may not be reduced to their buttocks alone.

With that conclusion, the Advertising Standards Authority (ASA) on Tuesday ordered Teazers strip club to remove an advertising billboard on Rivonia Road in Sandton. This billboard showed a photo of naked female buttocks, along with the phrase "Nothing wrong without a thong!"

The ASA concluded that, even though women were no longer depicted solely as wives and mothers in modern society, and even though they were obviously objectified in the (legal) adult entertainment industry, Teazers had gone too far this time.

Portrayal of women

"These days women are portrayed as leaders with equal rights on every single level of our society."

This wasn't the first time the ASA saw an advertisement that showed women's buttocks.

"If nudity is portrayed in good taste, asexually and relevant to the advertisement's message, it's not necessarily a case of gender stereotyping."

According to the ASA's criteria, it was accepted that Teazers generated an income by allowing their patrons to objectify female dancers.

With that in mind, a photo of an attractive female dancer could indeed be considered reasonable and justifiable.

"However, in this case (the buttocks billboard on Rivonia Avenue) the photo does nothing for the purpose of liberating women from stereotypical beliefs and portraying them as leaders with equal rights on all levels."

Close to a school

"On the contrary, the billboard in question portrays the model as a 'piece of ass' - a degrading expression often used to refer to attractive women and/or sexual intercourse with them," the ASA determined.

Vanessa Smith was the petitioner in the case. She said the advertising billboard was degrading to women, and it was especially offensive because it was located close to a school.

Smith felt this was how children got the wrong message about what woman should be striving toward.

  • Ice - 2009-10-08 09:27

    HaHa, complaining its close to a school, these people complaining probably dont know what Kids in school get up to, as well as what gets send around on Mxit etc. Wake up, pictures of buttocks are least of your worries,

  • Mllungisi - 2009-10-08 09:28

    Yup it is not good for the reputation of the country to advertise nudity & for kids aswell it not smething they should know

  • Steev - 2009-10-08 09:28

    Lolly ASA have just given you the inspiration for your next billboard: Executive self determined vixen in the nick, ala corporate dominitrix style...they are almost as pathetic as Athletics SA, no doubt of the same ilk....boooooooooooooo

  • Nonatjie - 2009-10-08 09:32

    Good for you, Vanessa Smith!

  • Chucky - 2009-10-08 09:35

    What a load of rubbish! A politically correct society is a boring one filled with sour people! In Europe the billboards have topless nudity, a bum doesn't even come close. Those so offended by the poster are mostly overweight feminists who don't shave. Get a bloody life; the female form has been admired since the start of humanity, even the Mona Lisa is the manisfestation of a man's obsession with wonen. A sexy woman who takes care of herself and is thoroughly feminine will always be admired and privy to great things - men will vie for her and she will be assured of a good mating partner. Sorry then for those who are the inverse. Also, it is becoming increasingly "ok" for women to have male strippers at kitchen parties but it is degrading, disgusting and sexist to have a female stripper at the bachelors. Go figure.

  • Norman du Plooy - 2009-10-08 09:36

    Nearly got me on that one. Almost thought Athletics SA was throwing their weight aroung. I now know ASA als stands for Advertising Standards Authority. Me thinks Teazers gets more publicity from this than the billboard in the first place, either way they win.

  • Eloise - 2009-10-08 09:42

    Now I'd like to see the one on Linksfield removed too. Congratulations and well done Vanessa Smith. I salute you for your courage and determination! We need more people like you!

  • Jimbo - 2009-10-08 09:52

    Oh please, in a country that everything is allowed, porn on etv, porn on cellphone, kids making their own porn on phones...then one old lady moans about a billboard and everybodies in a uproar... Just open an magazine and look at all the g-strings there, please...people should use there time om more important things that crap like this.

  • SumDumBum - 2009-10-08 09:53

    Yep, got to protect our children from getting nasty old sex. After all, does the human race really need to survive? The planet might not think so...

  • malcolm - 2009-10-08 09:54

    Reading some the comments on here and other comments on similar stories just makes me wonder how seriously low the morals of our society has become, that they cannot see the filth in this

  • Whosat - 2009-10-08 09:55

    You might find that this Vanessa's husband is a regular at teasers hence she wanted the billboard down coz she cant talk her husband out of teasers. Damn and we all suffering...

  • ron - 2009-10-08 10:01

    All the little do gooders - what a boring life you must all lead being so morally uptight and all. You are concerned about the effect the billboard will have on the kids - I doubt they even look at it considering what they get up to with mxit etc - of that you should be extremely worried!

  • Alan - 2009-10-08 10:04

    Fantastic! Teasers does not promote anything moral or decent in my opinion, as is just another one of our modern day institutions promiting moral decay. To Chucky ot the blog - because Europe may be even more liberal, does not make it right. Look at the state of the world today, then you go figure!

  • Nick - 2009-10-08 10:05

    This country needs God. Sexual sins, race intolerance,xenophobia, economic disequilibrium.....surely this is the Sodom & Gomorah of our generation....& all in the name of freedom & human rights?? Purrrrrliz

  • AJ - 2009-10-08 10:06

    Dont worry about the Tik, crack, coke, rape, rural teenage pregnancy, or anything vageuly challenging to solve. But make a bill board come down , coz that's easy.. Is teazers going to get blamed for the arms deal and partheid too. As for the complainant, hit the gym and stop moaning.

  • cyberdog - 2009-10-08 10:12

    What about the rights of the woman who like to be treated as objects? And want just sex, and no attachments?

  • Rob - 2009-10-08 10:14

    Should the article not have read "sexist' ad rather than 'sexy'ad. Good for the complainant. Chucky you should check your attitude towards women and quit the increasingly misogynistic comments. Perhaps you should start to understand that most women are not hookers or strippers nor do they aspire to this supposed holy grail of femininity. It is a tiny minority of women who pimp themselves out in public to folks like you for bucks. They also dont want other womens bits in their faces any more than you would want male genitalia in yours. Trying to pretend that women objectify and and commodify male bodies in the same way you apparently objectify women just does not wash.

  • Alan - 2009-10-08 10:20

    Yep, remove it. I wonder how many of these okes who visit Teazers are married men, and what % of those would relish their wife / girlfriend visiting a club with Male strippers and perving over them, and maybe going even further? I'm not talking about the swinging couples, I'm talking about where the woman at home isn't aware and wouldn't approve. There's a place for everything, but I don't think a PUBLIC road is that place guys. Yes we know what goes on on Mxit and other websites, but where does it all come from. It comes from home because so many of us don't want to be seen as conservative when it comes to our kids, so everything becomes okay, and we want our boys to be men, so we laugh and joke about it, and it then becomes accepted as okay. TAKE IT DOWN - not the thong, that's already gone. GO VANESSA, from a man who sees nothing wrong with sex, but does have a problem with a pig like THE LOLLY advertising his whores on a public road!

  • Denzil - 2009-10-08 10:20

    Chucky, comments like yours are a load of rubbish. While I admire the female form as much as the next red blooded male, I can understand that not everyone wishes to see nude or half nude women on the way to work on a billboard. So Europe is doing it, so it's ok? Stupid rationalisation. They do it, so it must be ok then? We live in a country of many freedoms, but seeing ads akin to porn, might be considered overstepping. As to kids doing what they do these days, don't you think they might be less inclined to, if sex weren't so glamourised in almost every TV show, movie, book, poster, song or website? Sure kids got up to naughty acts even 50 years ago, but nearly as much as today. Why do you think that is? Because 50 years ago, sex wasn't used to sell eveything from condoms to a loaf of bread. So kids weren't exposed to sex. Yes parents should take responsibility for the children, but how do you prevent your child from seeing a Teazers billboard on his way to school? I'm not saying ban places like Teazers or whatever, but keep suck matters private and to yourself, or at least between adults. Don't make it available to children. And ps, the Mona Lisa was and still is respectfully done, not some former Soviet Bloc lady who posed for Leonardo da Vinci in the buff!

  • Jacqui - 2009-10-08 10:24

    in a country with such high crime rates perpetrated on women and children this is not an issue? This doesnt perpetuate the attitude that women are objects?

  • Derek - 2009-10-08 10:25

    While I am no prude and can cetainly appreciate a shapely pair of buttocks, I believe there is a time and a place for everything. It's all well and good for these women to let it all hang out at Teasers where only those who want to see this are exposed to it. A billboard on a busy road is probably not the most appropriate place.

    Having said this, I think that this episode will just encourage Lolly and his ilk to try moer risque billboards in future. They have got exactly what they wanted - massive publicity because of all the fuss. For them, the moer controversy, the better. In view of this, I say that Teasers as well as the ad agency should receive a massive fine on top of being told to remove the advert. This would definitely put them off doing this in the future. Otherwise, you are playing right into their hands.

  • Houston - 2009-10-08 10:25

    @Mllungisi - yes, clearly buttocks on billboards is what is ruining the reputation of this country - as opposed to say shining examples such as malema and chuene - i'm sure kids are learning a lot of good from them

  • Eve - 2009-10-08 10:31

    Thank you Vanessa!

  • POST MY COMMENTS PLEASE @Chucky - 2009-10-08 10:35

    Excellent....I rest my case :-) and this is coming from a slim lady
    @Mllungisi LMAO!!!!!nudity is on our televisions every night and this has given kids access to watch it

  • Selwyn - 2009-10-08 10:42

    @CHUCKY, well suited name with a depraved imoral mind like yours boy. Suppose you are one of them in the front row at Teazers. You need to fill that void between your ears with intellectual matter soon.

  • Saron - 2009-10-08 10:50

    In Europe they are having increasing problems with children and youn adults who seem to have no morals.... i wonder why??? We need to protect our kids from a veiw that sees women objectified. i have no problem with stripping i have had exotic dancer friend (both male and female) and they are the most wonderful people. But its for the grown ups not for kids. The female form, in the rite context, is a beautiful and amazing thing when seen for what it is, but in this kind of advertising its just about sex. A woman can still be provacative and sexy fully clothed just like the Mona Lisa. I may be a little bit of a feminist but at 54 Kilos and in a wonderfully short skirt with fully shaven legs i can say: i am OFFENDED! and it has nothing to do with the politics.

  • @Chucky&@Ice - 2009-10-08 10:54

    It sounds as if you both are perverts.
    To justify nudity in public by referring to what kids in school get up to, is like saying to wrongs make a right. Why don't the two of you swop porn mags, then you do not need to have nudity in public...

  • Jha - 2009-10-08 11:11

    What does this have to do with Malema and Chuene? Your missing the plot boy. Grow up. What is right is right and what is wrong is wrong!It is people like you who become Malema's and Chuene's, because they stop caring!

  • Andre Kapp - 2009-10-08 11:13

    Please close down the place, not just remove the adds!!!

  • F1 - 2009-10-08 11:15

    Jealousy makes you NAAAAASTY...Leave the board up

  • Just me - 2009-10-08 11:20

    There are really bigger things we need to be worrying about!!!!

  • Just gal.. - 2009-10-08 11:25

    Well said Chucky! As a woman I really appreciate good human forms. So, we have to consider crime? Why? The European countries where nudity is so much more in your face don't have such high crime rates against
    children & women! As to our misbehaving kids... all your own fault if you can't teach them the basics in life... like RESPECT for starters! Don't blame the tv, billboards,etc blame yourselves for creating this sick nation!

  • Louise - 2009-10-08 11:36

    Showing buttocks without brains is certainly degrading to women! Us women should all keep our eyes open and complain whenever we see these types of advertisements.

  • Pike - 2009-10-08 11:58

    Brilliant I agree 100% with the ruling and feel all woman should be permanently shrouded in a Burkha ... bring back hanging and public lynching and good religious morals ... (wrong!) get a life you bunch of hypocrites who claim a moral highground! There is a certain christian church that have billboards outside their venues with an image of a moustached middle aged man bending over a young boy from behind (sinister?) ... what if I take offence to this image, can I have it removed!? ;-)

  • John The Saint - 2009-10-08 12:08

    I HATE VANESSA SMITH. What happened to freedom of speech and expression? I think this is a disgusting decision. All these lazy kitchen sweeping fat women are to blame for this. Vanessa you better get to confession this Sunday. A decent priest would put you in place.

  • Chucky - 2009-10-08 12:18

    Ok, Ok OK! I get the message: sorry that I had offended so many people with my stupid, inciting comments; to all of you with shaven legs, skinny figures, the informed and educated males et al. Really, sorry. What I really wanted to say, between the lines: South Africans are hypocrites; how on earth can an FHM advertisement of bikini girls be barred from TV and suggested that their magazine should be reviewed for raunchiness when almost EVERY women's magazine advocates promiscuity ("how to have one night stands" "how to maintain a sexual relationship at work" etc) whilst using fair amounts of nudity and soft porn to illustrate the articles. What about the one sided (bordering on sexist) views on male issues they advocate? Are these women magazines barred from the shops? No - they lie on almost every kitchen counter in the country for moms and their teenage daughters – talk about brain washing. Yet when the SASI swimsuit edition shows as much as a covered erect nipple, there is outrage. Enough of this stupid issue: Moral degradation? Has any of you had to mop up the remains of an old woman who was brutally murdered in her home?? Shift your focus, people; a bare bum (more than likely a male model) does not even start to qualify on the criticality index. I am all for upholding moral standards, but, there are FAR more complex and evil issues to resolve, yet I don’t sense any urgency because it is not a soft issue. By the way, I don’t stockpile porn, I do love and respect the women in my life very much, my female partner is my equal but I have my priorities straight and have an open mind - I suggest others follow suit.

  • Guy - 2009-10-08 12:34

    Good ! That king of advertising doesn't belong on the street!

  • Robert - 2009-10-08 12:37

    Some people have way too much time on their hands. Teazers objectify women... it's a strip club, people you go there to look at the women. Unless of course I'm missed the point of a strip club?

    If it were of a male? I'd still not get the big deal. Ultimately if you don't like it, don't look. Besides most "family" movies these days show a lot more than just a bare bum.

  • Elna - 2009-10-08 12:54

    Everyone's complaining about a billboard showing a womens butt... What's the fuss. I'm a mother with a 13 year boy. My son and I just got back from the coast and guess what, women tanning topless and with G-Strings. So whats the difference. You're exposing you kids to nudity when on holiday. Band the billboard, then band topless tanning and g-strings at the coast as well. If you bring your kids up with morals and standards they should turn out just fine. They going to find out sooner or later what its about. If you got it flaunt it...

  • Kaltie - 2009-10-08 13:28

    Lekka Lolly, you got more mileage from the billboard than you bargained for. Even people who did not know about it, went there to look at it. Nifty boet, well done. And thanks for, what you did for the 322 km/h blind guy, that's nice.

  • 2pac - 2009-10-08 13:28

    I like Mario's comment.

  • 2pac - 2009-10-08 13:36

    If you take a look at European coutries then you will find that being liberal when it comes to nudity doesn't mean that they don't care it merely means that they get on with more important things in life instead of driving around looking for things to complain about. Guess what I saw it and drove on because I chose to go on with my life. If you want to make a diff then join a rights group or start your own movement...even better get a life!

  • Peter - 2009-10-08 13:43

    What about the Lollipop lounge posters and The Grand, They will cause accidents, because they are so eye catching. What about the thousands of school children who see these images daily.

  • Michael - 2009-10-08 14:05

    I wonder how many men of character would appreciate their daughters parading themselves around without clothes on. Remember who ever you are, and no matter what you may say in public, wether it be approving or joking about the matter, in the back of your mind you know its wrong.

  • bytjies - 2009-10-08 14:13

    i heard there will soon be a teazers opening in namibia......... guess what. i am going to go and check it out, with my bf. i am not a swinger, and i am straigt as an arrow. but i would much rather go to teazer with my bf, than sit at home while he is there.

    i heard they will have entertainment for the girls as well.... HUA!!!!

  • Bonny - 2009-10-08 14:52

    @ Chucky. Well said both times.
    My only complaint is that I would like to see some billboards of shapely boys as well :-)

  • Saron - 2009-10-08 16:09

    I agree that there are far more pressing issues to deal with in this country. one of these being the sexual abuse of young girls.. how can i teach my daughter that her body belongs to her and her only, and that exposing it to others (who ask) is not okay untill she is older and truely wants to, with out any pressure or need to fit in. I have no problem with places like teazers or magazines that are some what explicit, but i do believe in personal choice. My choice is not to keep a cosmo around my house where the little one can see it and to monitor her tv viewing ex. that choice is taken away from me when i drive down the road and little one points out a huge poster of a naked woman with her hand between her legs. Not only is this uncomfortable to explain but it gives her the wrong idea.

    As far as that church is concerned you should report them!!! If you feel uncomfortable with it or think that it gives off the wrong impression report it!

  • Tanckslap - 2009-11-30 23:16

    Wow if we all put this much effort into moaning at government to stop crime imagine the headache they would have. Come on people, sure naked women on billboards is not something kids should see but she wasn't bent over spreading her cheeks! We all have rights and we should all respect each others right to difference of opinion and the right to chose who and how you want to be. Sure not all women are hookers but remember that women pay male sex workers just like men pay women sex workers. People are different. Its up to each individual to decide how he or she wants to live his or her life. We will always be surrounded by good and bad. You always get to chose to surround yourself by good or bad people and you always get to chose if you are a good or bad person so stop blaming everyone else for your problems. Its not Lolly Jacksons fault if your husband hangs out at teazers. Its your husbands fault! Parents teach you kids right from wrong and don't just tell them its wrong because you say so. Explain to them why and it will make them wiser to make better informed decisions and it will make you a better parent. Im tired of typing now so Im going to teazers for a beer.

  • cindy - 2009-12-01 06:53

    Its time women realize that it makes no difference whether there are adverts of naked women around. Men married and single will frequent places like Teazers. I live close to a Teazers and let me tell you lovely ladies out there most of the men who visit these places are married men. I also dont like to see a woman's 'ass' staring at me when im stopped at a robot, but im not that stupid to think that if you take down an advert it doesnt exist. Ladies do what I do and admire the well formed 'ass' one day she will also loose those looks :)

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