Tourism boom for SA

2012-07-15 14:39
The historic South African flag signed by Presidents Nelson Mandela, right, Thabo Mbeki centre, and FW de Klerk which flew from a helicopter at the historic presidential inauguration on May 10, 1994. (Alastair Grant, AP)

The historic South African flag signed by Presidents Nelson Mandela, right, Thabo Mbeki centre, and FW de Klerk which flew from a helicopter at the historic presidential inauguration on May 10, 1994. (Alastair Grant, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - Tourist arrivals showed exceptional growth in the first quarter, with overall arrivals growing by 10.5 %, said Tourism Minister Marthinus van Schalkwyk's office on Sunday.

A total of 2 267 807 tourists arrived in South Africa in January. February and March. Overseas tourist arrivals grew by 17.8%.

Van Schalkwyk described the figures as "wonderful".

It was an encouraging sign that growth in tourist arrivals had come from all regions. Emerging markets had continued their robust growth while traditional markets had bounced back.

Arrivals from Europe grew by 11.9% (394 716 tourists).

The United Kingdom recovered from a decline in 2011 to post positive returns of 9.5%, delivering 133 729 tourists.

Growth trend

Germany maintained a strong positive growth trend.

"With a 15.2% growth rate (77 768 tourists), the country was among the best-performing markets on the European continent."

Robust sales, marketing partnerships, South Africa's accessibility, and its value for money for European travellers contributed to the growth from Europe.

The United States also returned excellent growth of 16.1% (70 095 tourists).

"South Africa continued to enjoy fantastic growth from the emerging markets during the first quarter of this year."

Brazil posted 71.7% growth (19 133 tourists), India grew by 23.1% (21 138 tourists), while tourist arrivals from China increased by 67.7% (30 883 tourists).

Asian market

In total, the regional Asian market returned tourist arrivals growth of more than 43%, delivering 85 189 tourists (against 59 549 tourists for the same three months last year).

Tourist arrivals from regional African tourist markets achieved positive growth rates of 7.9%.

Angola (up 48.5%, or 14 394 tourists), Nigeria (26.7% growth, or 17 066 tourists) and Tanzania (31.4% growth, or 8247 tourists) stood out as exceptional continental-market achievers in the first three months of the year.

This overall growth in tourism could be ascribed to significant investments in the local tourism industry, in time, energy and resources.

South Africa had hosted a series of trade workshops across key markets, numerous travel, trade and media familiarisation trips, and invested in ongoing research into consumer needs providing insight into campaigns which had paid off.

"We are extremely lucky to live in South Africa and to enjoy in our own backyard a destination that has grown tremendously in popularity and desirability all over the world," said Van Schalkwyk.

Importance of the African market

"Let’s work together and encourage each other to continue to make tourists feel at home, to travel South Africa ourselves... and to continue offering the excellent service, value for money and accessibility that have delivered these exceptional results."

He stressed the importance of the African market.

Regional visitors were major leisure tourists and the 2013 African Cup of Nations offered a valuable opportunity to drive tourist arrivals growth from Africa even more.

- SAPA
Read more on:    marthinus van schalkwyk  |  tourism
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
46 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Joburg hot spots for cocktails, craft beer, tapas and wine!

It’s the season to be jolly – so we’ve rounded up some new Joburg hot spots!

 
 

I love summer.24

The craziest deaths of 2014
How to make this a sensual, sexy summer!
This is what South Africans Googled in 2014!
This hilarious song is your new holiday anthem

Jobs in Cape Town [change area]

Property [change area]

HOUSES FOR SALE IN Hermanus

Houses R 2 680 000

HOUSES FOR SALE IN Paarl

Houses R 2 690 000

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be emotionally defensive or reserved today. You need to step up today as there may be extra responsibilities to deal with....read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.