News24

Tourism boom for SA

2012-07-15 14:39

Johannesburg - Tourist arrivals showed exceptional growth in the first quarter, with overall arrivals growing by 10.5 %, said Tourism Minister Marthinus van Schalkwyk's office on Sunday.

A total of 2 267 807 tourists arrived in South Africa in January. February and March. Overseas tourist arrivals grew by 17.8%.

Van Schalkwyk described the figures as "wonderful".

It was an encouraging sign that growth in tourist arrivals had come from all regions. Emerging markets had continued their robust growth while traditional markets had bounced back.

Arrivals from Europe grew by 11.9% (394 716 tourists).

The United Kingdom recovered from a decline in 2011 to post positive returns of 9.5%, delivering 133 729 tourists.

Growth trend

Germany maintained a strong positive growth trend.

"With a 15.2% growth rate (77 768 tourists), the country was among the best-performing markets on the European continent."

Robust sales, marketing partnerships, South Africa's accessibility, and its value for money for European travellers contributed to the growth from Europe.

The United States also returned excellent growth of 16.1% (70 095 tourists).

"South Africa continued to enjoy fantastic growth from the emerging markets during the first quarter of this year."

Brazil posted 71.7% growth (19 133 tourists), India grew by 23.1% (21 138 tourists), while tourist arrivals from China increased by 67.7% (30 883 tourists).

Asian market

In total, the regional Asian market returned tourist arrivals growth of more than 43%, delivering 85 189 tourists (against 59 549 tourists for the same three months last year).

Tourist arrivals from regional African tourist markets achieved positive growth rates of 7.9%.

Angola (up 48.5%, or 14 394 tourists), Nigeria (26.7% growth, or 17 066 tourists) and Tanzania (31.4% growth, or 8247 tourists) stood out as exceptional continental-market achievers in the first three months of the year.

This overall growth in tourism could be ascribed to significant investments in the local tourism industry, in time, energy and resources.

South Africa had hosted a series of trade workshops across key markets, numerous travel, trade and media familiarisation trips, and invested in ongoing research into consumer needs providing insight into campaigns which had paid off.

"We are extremely lucky to live in South Africa and to enjoy in our own backyard a destination that has grown tremendously in popularity and desirability all over the world," said Van Schalkwyk.

Importance of the African market

"Let’s work together and encourage each other to continue to make tourists feel at home, to travel South Africa ourselves... and to continue offering the excellent service, value for money and accessibility that have delivered these exceptional results."

He stressed the importance of the African market.

Regional visitors were major leisure tourists and the 2013 African Cup of Nations offered a valuable opportunity to drive tourist arrivals growth from Africa even more.

Comments
  • teddy.beer.319 - 2012-07-15 14:45

    What about arrivals from Zimbabwe?

      devon.riley.52 - 2012-07-15 15:42

      100's of 1000's but they are comming to stay here :-)

      wesley.nel.5 - 2012-07-15 16:37

      No. Its is Kortbroek loser Van Schalckwyk that is working so hard

      Voiceinthedesert.co.za - 2012-07-15 21:51

      People from Zimbabwe, Mozambique and Nigeria are not tourists you dumb idiots. This is either propaganda again or they coming to see the local wild life?

  • tony.james.1460693 - 2012-07-15 14:47

    10% more Zimbabweans here last year. 20% more nigereans. tourists who never leave

      veldt66 - 2012-07-15 14:52

      Negative

      tony.james.1460693 - 2012-07-15 14:58

      negative truth 66. facts are facts

  • Jandl Reevo Reeves - 2012-07-15 14:48

    African tourists are not tourists when they stay are they.....

      veldt66 - 2012-07-15 14:52

      Negative!

  • veldt66 - 2012-07-15 14:48

    South Africa the beautiful!!!!

      stuart.steedman - 2012-07-15 15:26

      Good news for us! I just wish we had done more to market ourselves off the back of FIFA 2010 - feels like we didn't ride the wave properly on that.

      devon.riley.52 - 2012-07-15 15:43

      Indeed it is, just a pitty it's been screwed up by the ANC.

      Henk - 2012-07-15 16:03

      I just thought you can only type "negative"

  • en.gineer.359 - 2012-07-15 14:48

    You can't post such positive articles here. People don't like hearing or simply don't believe good news.

      AnthonyfromAfrica - 2012-07-15 15:08

      Because NO minister talks such unbelievable BS, as this minister Van Schalkwyk !!! Go and ask; , the hotels, guest houses, tour leaders, local budget airlines, tourist stores, how their business have been doing , and they will tell you a complete different story than this 'dream merchant'

  • Granville Abrahams - 2012-07-15 15:04

    Can we please educate people and get them to display the flag correctly. The manner in which the flag is displayed takes away all credibility from this story and makes us look stupid as a country .

  • warren.carne.9 - 2012-07-15 15:06

    Illegal immigrants are hardly tourists.

      jaysonpaul.beckwith - 2012-07-15 15:56

      Har har!!

      Cassandra Eileen Olivier - 2012-07-15 15:59

      I was thinking the same thing

      ratsaka.eugene - 2012-07-15 16:05

      You jealous freaks must be reporting from Australia.

  • jaco.vancasttle - 2012-07-15 15:06

    Thats gud news

  • Chumscrubber1 - 2012-07-15 15:10

    I live near one of our biggest tourist attractions, the Kruger Park. I have a B&B on our farm. Our occupancies are down, and most tourism operators in our area are experiencing a slump. Please do tell, where are all these tourists?? Are they travelling undercover perhaps?

      sachasea - 2012-07-15 17:38

      No chum that's because they're all coming to the best province in the country i.e. the Western Cape.

      Wally Walters - 2012-07-15 17:52

      They got the cat by the wrong end its the illegal foreign nats crossing the borders to SA .They must check their bookings again.

  • diran.pillay - 2012-07-15 15:10

    Good news and most of the comments are negative?

      Wally Walters - 2012-07-15 17:40

      does that include all the foreign nationals

      Chumscrubber1 - 2012-07-15 19:30

      Is it true news? Worries me, because it is not what I am currently experiencing.

  • dave.scott.984786 - 2012-07-15 15:47

    Good news for a change

  • Cassandra Eileen Olivier - 2012-07-15 16:03

    My sister works at Irene Country Lodge (reception) and she tells me that some nights the most they have is five people booked in, but then again who can afford a five star hotel now a days.

  • tony.kirby1 - 2012-07-15 16:04

    I wonder how many of these "Tourists" are actually criminals coming to help themselves to our private property (Cameras,plasmas and so on)

  • Dave - 2012-07-15 16:15

    and its value for money for European travellers contributed to the growth from Europe. What a load of CR%P. Europeans living in this country ( and I know many from Germany ) are saying that we are more expensive then Germany now ( living costs ). Where is the value for more money ??? "With a 15.2% growth rate (77 768 tourists), the country was among the best-performing markets on the European continent." If this is the case, a 15% growth is nothing. We should have massive growth in Africa, if Africa was more effecient and the costs were realistic. We try to exploit from travellers as much as we can. Instead of having more tourists, we take as much as we can from those coming to this country.

      Chumscrubber1 - 2012-07-15 19:36

      True - we charge foreign tourists 4 times more than locals to visit Kruger Park. (Gate entry, that is) The same thing badly damaged the Kenyan tourism industry, yet we did not learn from it. We are also a very expensive country to fly to. Costs the same to fly to Australia from Europe. Tourism operators also abused the soccer world cup by charging too much for accommodation, this damaged our reputution as a value for money destination. And criminals are targetting our tourists - violently normally, our SAPS is not too interested in doing anything about it. Its not all positive, I'm at the coal face, you can't fool me!

  • joseph.tettey.9 - 2012-07-15 16:20

    The Minister and the Department need our full support.We cannot be satisfied with the figures from India and China though.These countries have huge population.Let the ball role in these countries,better figures next time around.Congratulations!

      nkululeko.mkhize2 - 2012-07-16 05:03

      Well said Joseph I fully support your view.

  • tshepo.batista - 2012-07-15 16:53

    Yeap thts gud bcouse SA is a culturable country nd thts wat mkes those Tourist boom in SA

  • Granville Abrahams - 2012-07-15 18:08

    @kyle red has 2 b on left. Flag is like a book. Top 2 bottom or left 2 right. U can't simply turn the flag vertically. And upside down flag is a sign of surrender

  • rob.tubbs.39 - 2012-07-15 18:18

    Could you imagine what the 'BOOM' would be like of we could eradicate crime. That is why 'harsher' sentences should be imposed on 'scum' - oh yeah, and bring back the death penalty...

  • antin.herinck - 2012-07-15 19:21

    And I hear already the druggies bitterly complaining: "not fair dudes, why do they get boom, and we don't?"

  • werner.dippenaar.77 - 2012-07-16 08:26

    Are refugees classified as tourist these days ?

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