Zuma ad withdrawn

2012-11-28 14:18
A still from the fish and chips ad with President Jacob Zuma (Picture: AP)

A still from the fish and chips ad with President Jacob Zuma (Picture: AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - An advertisement which depicted President Jacob Zuma, his wives and children eating a take-away meal was voluntarily withdrawn on Wednesday, said Taste Holdings, which owns The Fish and Chips Company.

CEO Carlo Gonzaga said in a statement that while the company disagreed with the SABC's objections to the animated advert, it had "no intention to force the issue".

"Even though public response to our advert has been more than favourable and no official complaint has been lodged to date... we have decided to stop broadcasting the advert on all television channels."

The SABC said on Tuesday that it had decided not to flight it on Monday because it implied a presidential endorsement of the product.

Spokesperson Kaizer Kganyago said the advert had also not been submitted to the SABC in time for it to examine the quality and other technical aspects.

Gonzaga said the advert did not intend to portray the fish and chips as having a presidential endorsement, but was meant to convey the product as being good value for money.

"Although we are of the opinion that no reasonable person would conclude that the president would actually endorse our (or any) brand. Our offer to donate R100 000... to President Zuma's charity of choice still stands."

The animated commercial begins with the words "Dinner time at Nkandla" appearing over a picture of a mansion.

Next, a woman seated at one end of an extremely long dining room table lined with children and several women, says in isiZulu: "Oh Zuzulicious, we're having fish and chips from Shabba today."

He responds: "Eat up honey bunch, there is a lot of good food here. It's from the Fish and Chip Company. There are many of you in this house. At only R25 even Pravin will approve."

The Freedom of Expression Institute raised concern earlier that the SABC's decision not to air the commercial could constitute censorship.
Read more on:    sabc  |  fxi  |  jacob zuma ­  |  media

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Miley Cyrus can’t get enough of her new puppy

Miley's new dog is too adorable.



13 guilty pets
Meet SA's top poacher-catcher
The unusual pets of Instagram
Bertie sets a new world record!

Book flights

Compare, Book, Fly

Traffic Alerts

Plant some seeds. Your innovative mind is on fire and your ingenious ideas may just be the seeds for future projects. You may meet...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.