DA gives Bell Pottinger till end of business day to respond

2017-07-13 14:16
Phumzile van Damme (Conrad Bornman, Gallo Images, Rapport)

Phumzile van Damme (Conrad Bornman, Gallo Images, Rapport)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg – The Democratic Alliance is giving controversial PR firm Bell Pottinger until the end of the day to respond to a complaint they lodged against the firm for allegedly violating the Public Relations and Communications Association’s (PRCA) code of conduct which they are bound to.

"PRCA agreed to the DA’s request for an investigation into Bell Pottinger after the Gupta emails revealed that the company launched a racially charged propaganda campaign for the benefit of their clients, the Guptas," DA spokesperson Phumzile van Damme said on Thursday.

According to Van Damme, clause four of the PRCA’s Charter stated that a member was required to take all reasonable care that professional duties were conducted without causing offence on the grounds of race or any other form of discrimination or unacceptable reference.

"Depending on whether there is substantive prima facie evidence, PRCA will either refer the matter to a committee or proceed with disciplinary procedures," she said.

The party planned on holding a picket outside the agency’s offices in Holborn, London.

In April, Bell Pottinger cut its ties with the Guptas' company Oakbay, telling the Financial Times that they became "the target of a politically driven smear campaign in South Africa over the last few months, with a number of totally false and damaging accusations levelled at it".

The #GuptaLeaks revealed how the firm assisted the Guptas – after meeting with Duduzane Zuma – to create a narrative meant to discredit the Guptas' many critics.

Apology not enough

They also helped some ANC office bearers, like Collen Maine, leader of the ANC Youth League, with their speeches.

Last Thursday, the firm’s chief executive James Henderson apologised for the work the company did for the Gupta family and Oakbay Investments.

"We have good, decent people who will be as angered by what has been discovered as we are. We wish to issue a full, unequivocal and absolute apology to anyone impacted. These activities should never have been undertaken. We are deeply sorry that this happened."

However, the DA has said an apology was simply not enough and took it as an admission of guilt. They urged all London-based South Africans to join the picket outside the firm’s offices.

A memorandum demanding that all profits made from the firm’s Gupta-linked business deals be put towards building schools, or any developmental non-government organisations in South Africa, would also be handed over to the firm, Van Damme said.

"Sowing racial divisions in our country, which will have lasting implications on the social fabric of our society, cannot be allowed to stand.

"Those responsible must be held accountable for this damaging campaign and the DA will continue to ensure this is done."

Read more on:    da  |  bell pottinger  |  uk  |  johannesburg  |  media

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
Watch: Investing in the future through child development

An investment of R32-million into 11 early childhood development centres is changing the future for children in the Northern Cape.

Partner Content
What all investors should know about index investing

Index-linked investments are growing fast in popularity globally, and are growing in size and complexity too.

/World
 

For the love of Corgis!

WATCH: 35 Corgi's to make your day! If they’re good enough for the Queen of England they’re good enough for us.

 
 

Paws

Can we communicate with our pets?
8 great natural remedies for your pet
Buying a puppy? Don’t get scammed!
WATCH: These funny animal videos will make you LOL!
Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.