Dreadlocks King releases book

2016-10-30 06:56
Turning Passion into Profit by Jabu Stone

Turning Passion into Profit by Jabu Stone

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Self-made entrepreneur Jabu Stone has just released a book titled Turning Passion Into Profit.

More popularly known as the Dreadlocks King, Stone has written a biographical account of his rags-to-riches story, from his humble beginnings in the Eastern Cape to becoming one the country’s most successful businessmen.

“I wrote this book because I wanted to encourage young entrepreneurs not to give up on their business dreams because of the challenges they might be facing, or [because of] the quest for instant rewards,” he said.

“I wanted them to know that I had faced greater challenges than the ones they are facing.

"[So] I recounted my business journey and the challenges I had faced, and how I had overcome them.”

The Dreadlocks King has become synonymous with his own line of hair care products, which he named after himself.

He founded the range in the 1990s.

The former pharmacist formulated a hair care range which catered specifically for people with dreadlocks.

The book, meanwhile, is the result of years of being constantly queried about his success story.

“Writing the book was a way of answering the questions people had asked me over the years,” he said.

Today his hair care range can be found in Pick n Pay and Clicks outlets across the country, and is also distributed in several other African countries.

Stone’s book is geared towards aspiring entrepreneurs, and it delves into the importance of business mentorship and overcoming obstacles.

“It was difficult to streamline what I wrote about, as there is so much that one goes through in one’s business life.

"But I have tried to concentrate on the main issues in the book,” Stone said.

“I wanted young entrepreneurs to know about the importance of mentorship and its role in making a business a success, and [about] the mentorship programmes that are available to provide assistance.”

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