Local artists, French brand Hermès join forces

2016-04-19 12:14
The ‘La March du Zambèze’ (left) and ‘Savanna Dance’ scarves.

The ‘La March du Zambèze’ (left) and ‘Savanna Dance’ scarves. (Ardmore/ Hermès)

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Pietermaritzburg - Luxury French brand Hermès has joined forces with Ardmore Ceramic Art, based in the Caversham Valley in the KwaZulu-Natal Midlands, to launch a new range of patterned scarves.

The first steps in the partnership were taken in 2013 when Ardmore founder Fee Halsted and her daughter, Megan Berning, were approached by Hermès designers at a ceramic fair in Paris. They arranged to meet with the Paris-based firm and agreed it was time to have an African-inspired design on the company’s products.

Three years later the first fruits of the collaboration have been launched. Flocks of brightly coloured birds and the abundant wildlife found around the Zambezi River has inspired two patterned silk scarves in gloriously bright and rich colours.

They have been designed by Ardmore’s artists, including Sydney Nyabeze, under the guidance of Halsted’s eldest daughter, Catherine Berning, in collaboration with the French company’s own designers.

The “La March du Zambèze” scarf features a central elephant surrounded by other creatures and indigenous flora motifs, while “Savanna Dance” shows a vervet monkey being chased by a leopard, giant king protea flowers and symbols of Zulu culture.

Hermès have also taken the orange and pink version of “La March du Zambèze”, which features decorative elephant and crocodiles, and created a very chic handbag.

It is the first time Hermès have worked with a South African designer.

“I am so proud that an international design company like Hermès chose Ardmore ceramic art as a source of inspiration for their 2016 scarf launch,” said Halsted.

Hermès was established in 1837 and now specialises in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear items.

•There is no Hermès outlet in South Africa, but the scarves are available online at www.hermes.com.

•For more information about Ardmore visit www.ardmoreceramics.co.za.

Read more on:    pietermaritzburg  |  good news

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