OLED — the new benchmark for TVs

2016-05-18 21:13
The new LG OLED TV has been described as the future of television.

The new LG OLED TV has been described as the future of television. (LG)

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Pietermaritzburg - LG have launched what has been touted as a major new advance in television technology and the next big step for the industry.

The company recently announced a lineup of new OLED TVs for the South African market, with a remarkable characteristic being a screen as thin as just four credit cards.

Many are familiar with the LED TVs, which are mainly sold as Full HD and UHD TVs today, but OLED adds a new dimension to the TV-watching experience, changing the way entertainment content is consumed.

LED (light-emitting diode) TVs use a series of lights and liquid to produce a picture on the screen.

OLED (organic light-emitting diode) TVs make of use of molecules and light produced by electricity to form a display picture. The new technology results in a clearer, sharper picture.

OLED also produces a pure black, which results in brighter and more vivid colours.

LG’s OLED TVs allow contrast maximisation to produce more black-and-white colour to produce a better picture.

Contrast ratio on the OLED is also infinite and every pixel of the screen is self illuminating.

Many people are not tech savvy when it comes to buying a TV and will blindly walk into a store and purchase a TV according to how their eyes see it.

With the OLED TVs, the quality is noticeably different compared with LG’s regular HD TVs.

Early adopters and passionate couch potatoes who cannot live without their “big screen” will likely be the first to buy the LG OLED, but the pros of anyone purchasing an LG OLED TV is that it will offer peace of mind to know that the next big step for TV will likely only be in the next few years.

LG’s OLED TVs are Smart TVs and see massive innovations in the software interface, offering a fluid and efficient user experience.

The only downside is, as with the entry to the market of Full HD and 3D TVs, OLED TVs come in at a hefty price.

A premium 65 inch OLED TV is priced around a cool R120 000.

However, OLED is set to become the new benchmark for TV and as demand and production increases the TVs are set to reduce in cost.

@KyleVenktess on Twitter.

Read more on:    tv  |  lg

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