Star Wars not just a hit at cinemas, but at toy stores as well

2015-12-23 17:29
<em>Star Wars</em> action figure Darth Vader.  (iStock)

Star Wars action figure Darth Vader. (iStock)

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Johannesburg - With the hype around the latest Star Wars film, Star Wars: The Force Awakens, toy stores are sitting on a goldmine, with merchandise from the successful franchise selling fast.

"Star Wars has been an incredible hit. The long-running hype has really paid off," said marketing manager at Toys R Us, Nicole Annells, in a statement.

Everything from action figures and masks to robes and toy light sabres have been selling up a storm. And with two more Star Wars movies in the works, as well as two spin-off Star Wars origin films coming up too, the trend is not likely to slow down anytime soon.

"This trend is also one that will continue as this is the first of many Star Warsmovies... which will keep the toy range popular going forward," said Annells.

Turtles are trending too

But it's not only Star Wars that has young ones enthralled; Teenage Mutant Ninja Turtles were also among the fast-sellers following the 2014 film.

The next installment in the series, titled Teenage Mutant Ninja Turtles: Out of the Shadows, will be in cinemas in June 2016.

The old saying goes "boys will be boys" and according to Annells, it seems girls will always be girls. "We have found year-on-year that where boys will always love their cars, girls will always love their dolls and dress-up. This year,GlimmaGirlz was a great hit for us, as well as the Frozenrange," she said.

Hot Wheels, Fast Lane toy cars are especially popular with boys.

The likes of Fast Lane,Hot Wheelsare great lines for Christmas," said Annells.

Nickelodeon's animation movie, Paw Patrol, has also been a hit among boys and girls, though.

The Animal Planet toy range was popular with Animal Planet's Dino Invasion topping the list.

Top-selling gifts this holiday season include:

  •  GlimmaGirlz with carrying case (R199.90)
  •  Barbie Lead Princess Feature Dolls – English (R449.90)
  •  Toys R Us Just Like Home Shopping Cart (R199.90)
  •  Robo Sea Horse Playset (R499.90)
  •  42” Plush bear with ribbon (R199.90)
  •  Animal Planet Dino Invasion (R299.90)
  •  Lego T16 Skyhopper (R399.90)
  •  Star Wars Lightsaber (R499.90)
  •  Teenage Mutant Ninja Turtles 28cm Talking Turtles (R599.90)
  •  Fast Lane Truck Carry Case (R299.90)
  •  Remote control Ford F150 Raptor 1:24 (R249.90)
  •  12-inch Bikes – EVA Pink and Blue (R399.90)
  •  Toys R Us BMW Motorcycle (R2 499.90)
  •  PlayStation 3 – Disney Infinity 3.0 Star Wars Starter Pack (R799.90 and R899).
  •  You & Me Twin Deluxe Set (R299.90)
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