DA airtime stirs up ANC camp

2013-06-04 22:38
DA (Picture: Sapa)

DA (Picture: Sapa)

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Johannesburg - The ANC Gauteng is concerned about a campaign by the DA to put the party's logo on cellular airtime vouchers, it said on Tuesday.

"We have been informed that the Democratic Alliance [DA] is using airtime vouchers of MTN and Vodacom to promote its campaign," the ANC Gauteng said in a statement.

It said the party would talk to the companies about disassociating themselves with party political campaigns, which it considered ambush marketing.

Its members would have every right not to purchase the airtime from these companies.

The Sowetan reported on Tuesday that the DA had bought advertising space on MTN vouchers sold in spaza shops.

DA spokesperson Mmusi Maimane reportedly said the vouchers, which also detailed the party's role in the liberation struggle, were part of the party's "Know Your DA" campaign.

"We are engaging consumers that buy airtime. We found that through MTN we will be able to reach everyone and inform them about our party," the newspaper quoted him as saying.

"We purchased the advertising space, and this has nothing to do with MTN. It does not mean MTN supports the DA," he said.

According to The Sowetan, MTN brand and communication general manager Ryan Gould distanced the company from the advertising.

"MTN is not aware of this advertisement, therefore, the advertisement contained in the voucher in not sanctioned or endorsed by MTN SA," he was quoted as saying.

"MTN suspects that it is from distributors of airtime who purchase the airtime pin from MTN, but use their own paper to print, and as such sell advertising space to recoup the paper costs."

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