DA airtime stirs up ANC camp

2013-06-04 22:38
DA (Picture: Sapa)

DA (Picture: Sapa)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - The ANC Gauteng is concerned about a campaign by the DA to put the party's logo on cellular airtime vouchers, it said on Tuesday.

"We have been informed that the Democratic Alliance [DA] is using airtime vouchers of MTN and Vodacom to promote its campaign," the ANC Gauteng said in a statement.

It said the party would talk to the companies about disassociating themselves with party political campaigns, which it considered ambush marketing.

Its members would have every right not to purchase the airtime from these companies.

The Sowetan reported on Tuesday that the DA had bought advertising space on MTN vouchers sold in spaza shops.

DA spokesperson Mmusi Maimane reportedly said the vouchers, which also detailed the party's role in the liberation struggle, were part of the party's "Know Your DA" campaign.

"We are engaging consumers that buy airtime. We found that through MTN we will be able to reach everyone and inform them about our party," the newspaper quoted him as saying.

"We purchased the advertising space, and this has nothing to do with MTN. It does not mean MTN supports the DA," he said.

According to The Sowetan, MTN brand and communication general manager Ryan Gould distanced the company from the advertising.

"MTN is not aware of this advertisement, therefore, the advertisement contained in the voucher in not sanctioned or endorsed by MTN SA," he was quoted as saying.

"MTN suspects that it is from distributors of airtime who purchase the airtime pin from MTN, but use their own paper to print, and as such sell advertising space to recoup the paper costs."

- SAPA
Read more on:    da  |  anc  |  mtn  |  vodacom  |  johannesburg  |  mobile  |  politics  |  elections 2014
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
267 comments
Comments have been closed for this article.
 

Inside News24

 
/Wine
 

You HAVE to see this MTB Tsunami Fip!

You might not know what a Tsunami Flip is, but just watching this will turn your eyes into saucers. Check out this first-ever MTB Tsunami Flip in contest here.

 
 

Where were you when you last felt alive?

Bear Grylls’ top 10 things kids should do outdoors
Mountain unicycling – say WHAT?
Top tips to ensure you’re running right
Stand-up paddle boarding a great workout

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

20% off Afrikaans books, music and DVDs. Offer valid while stocks last. Shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Hot gaming titles – available for pre-order!

Call of Duty: Advanced Warfare Day Zero Edition, Far Cry 4, Grand Theft Auto 5 and more. Pre-order now!

Get a free eBook

Buy 3 eBooks and get the cheapest FREE. Offer valid while stocks last. Shop now!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Pushing too hard and doing too much may have left you feeling drained and overwhelmed. You may need time out to recharge and reset...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.