DA to complain over textbooks ad

2012-10-09 17:31
(Picture: Sapa)

(Picture: Sapa)

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Johannesburg - A complaint will be filed against an advert by the basic education department defending itself in the Limpopo textbook saga, the DA said on Tuesday.

"The propaganda campaign launched by the [department] is not only a waste of public money, but is misleading the public," Democratic Alliance education spokesperson Annette Lovemore said.

The party intended filing a complaint with the Advertising Standards Authority (ASA).

Department of education spokesperson Panyaza Lesufi rejected the suggestion that the advertisement was misleading and said the department expected to be vindicated by the ASA.

"We have no doubt that any credible institution will agree that we have the right to place our side of the story on [a] public platform," Lesufi said.

"What the DA is doing is censorship and their own information bill so that only their voice will be listened to."

Lesufi also suggested that the DA was working with Section27, who had also complained that the advertisement was misleading.

"It is strange why the DA speaks for Section27, it just confirms our suspicions," Lesufi said.

He declined to elaborate on what the department's suspicions were regarding the DA and Section27.

The department took out full colour advertisements in several Sunday papers defending its record on the delivery of textbooks in Limpopo, following a ruling in the North Gauteng High Court in Pretoria.

The ruling by Judge Jody Kollapen imposed a third deadline for the department to deliver textbooks.

Lovemore estimated that the three, full-colour advertisements she knew of cost an estimated R900 000.

She said these advertisements violated two provisions of the ASA relating to honesty and misleading claims.

In the advertisement the department argued that the court did not attribute fault to it in the incomplete delivery of textbooks in Limpopo.

Lovemore said this was dishonest as the court did not state there was no fault, but rather that finding fault was not necessary for its proceedings.

She said the advertisement was misleading because it used language such as "perceived non-delivery" of Grade 10 textbooks and "so-called failure" of the department to meet the delivery targets.

This implied that the failure to deliver textbooks was only a perception.

"This is blatantly misleading as, in their own advert, the [department] state that they conceded to the court that a percentage of Grade 10 textbooks was still to be delivered," Lovemore said.

- SAPA

Read more on:    da  |  asa  |  section27  |  annette lovemore  |  polokwane  |  education  |  textbook saga  |  politics
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