Govt insists no New Age advertising bias

2013-01-31 22:24
(Picture: <a href=\\\\http://www.shutterstock.com\\\\>Shutterstock</a> )

(Picture: Shutterstock )

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Johannesburg - Government is not biased to The New Age (TNA) newspaper in its adverting spending, the presidency said on Thursday.

"Government undertakes advertising in all mediums across the board, which reaches a variety of targeted audiences," it said in a statement.

"The government advertising is spent in newspapers across the country, radio stations, television and digital media. In this regard, there is no basis for accusation of advertising bias towards the New Age newspaper."

On Wednesday, Democratic Alliance leader Helen Zille called for a commission of inquiry to probe funding of TNA.

She said the newspaper was almost entirely funded with taxpayers' money, and claimed 77% of its advertising revenue came from national and provincial government departments, and state entities.

She drew parallels with the apartheid-era scandal involving The Citizen, in which state money was used to set up and fund the newspaper.

In the financial year 2012/2013 government had by end of November 2012 through Government Communication and Information System (GCIS) media bulk buying, spent R108m across all media platforms.

A total of about R17m of public funds was saved, the Presidency said.

The advertising expenditure on groups of newspapers for the past two financial years through GCIS was R20m in 2010/2011, R55.8m for 2011/2012 and R59.3m in the current financial year.

This excluded direct advertising by departments, provinces, municipalities and state-owned entities that do not work through GCIS.

In the 2010/2011 financial year R7m (52%) was spent on the Naspers group of newspapers.

A total of R6.9m (34%) was spent on Avusa media (now called Times Media Group) and R2.7m (13.6%) on Independent Newspapers.

Government spent only R122 700 (0.6%) on the TNA newspaper.

In the 2011/2012 financial year, R19.4m (35%) was spent on Naspers while R15.6m (28%) was spent on Avusa media.

A total of R7.9m (14%) was spent on Independent Newspapers and R8.9m (15.9%) on the TNA.

In the current financial year the advertising spent was R16m (27% on Naspers, R16.5 (28%) on Avusa, R11.7m (19.7%) on Independent Newspapers and R6m (10.2%) was spent on TNA.

"This analysis states clearly that The New Age newspaper enjoys less advertising as compared to other groups of newspapers."

The presidency said the DA's conclusion was therefore unjustified.

Zille's spokesperson Cameron Arendse said the Presidency had missed the point.

"In fact, more than 77% of their [TNA] revenue is from government advertising. They are also the only paper receiving millions in so-called 'sponsorship' from government."

He said the ANC government and TNA had systematically attempted to divert attention away from the key issue in this debate.

"The fact that TNA received R64.6m in less than two years and that it is sympathetic to government, the president clearly fears what the investigation would reveal," Arendse said.

- SAPA
Read more on:    new age  |  politics  |  advertising  |  media
NEXT ON NEWS24X

Oscar's date with destiny

2014-10-20 21:02
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
40 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport
 

Watch: 5 skills to improve your BMX riding

Learn some great skills that will help your riding on the road and on the track.

 
 

Where were you when you last felt alive?

Tips on how to set your fitness goals
This all-terrain vehicle is badass!
The TRUTH about painkillers and exercise
WIN! Where were you when you last felt alive?

Jobs in Cape Town [change area]

Jobs in Western Cape region

Senior Java/JEE Developer

Cape Town
E-Merge IT Recruitment
R500 Per Hour

Collections Call Centre Manager

Kuils River
Switch Consultants (Pty) Ltd
R35 000 - R45 000 Per Month

IT Auditor

Cape Town Southern Suburbs
Network Finance Sunninghill
R500 000 - R600 000 Per Year

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Save 20% on Nivea beauty products!

Buy any two Nivea beauty products and save 20%. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You may be spending too much time organising and trying to control things to make sure everything is perfect instead of just...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.