Shivambu takes on role at glossy mag
2011-06-17 14:31
Midrand - ANC Youth League spokesperson Floyd Shivambu is one of the directors of a glossy youth empowerment magazine launched on the first day of the league’s elective conference in Midrand on Thursday.
Shivambu is one of the three non-executive directors of the 109-page Loocha Magazine which calls itself “South Africa’s hottest youth empowerment magazine”.
Loocha is slang derived from the isiXhosa word, ulutsha, for young people.
The magazine's launch features ANCYL president Julius Malema on the cover.
There is also a profile of celebrity DJ Sbu and an article written by Shivambu on youth unemployment and wage subsidies.
Among the advertisements in the magazine are Blackberry, Thrifty Car Hire, Unisa, Subaru, Geely, Avis and the SA National Defence Force.
There are stories based on interviews with the National Youth Development Agency.
Dodgy editor
According to the editorial by Buli Mgojo, the magazine brings excitement, hope and a bright future for young people.
The group editor is Joseph Aranes, who was political editor of The Cape Argus when it was reported he and other staffers were allegedly paid by rivals within the ANC to manage news articles in such a way as to damage the political ambitions of their opponents.
Cape Argus political reporter Ashley Smith signed an affidavit acknowledging that he wrote stories with the intention of boosting the political ambitions of then-premier Ebrahim Rasool and politicians associated with Rasool.
The affidavit alleged that Aranes was involved in the setting up of public relations company, Inkwenkwezi Communications.
The company allegedly won contracts from the Western Cape provincial government when Rasool was premier.
The magazine has a retail price of R9.95.
- SAPA