News24

Shivambu takes on role at glossy mag

2011-06-17 14:31

Midrand - ANC Youth League spokesperson Floyd Shivambu is one of the directors of a glossy youth empowerment magazine launched on the first day of the league’s elective conference in Midrand on Thursday.

Shivambu is one of the three non-executive directors of the 109-page Loocha Magazine which calls itself “South Africa’s hottest youth empowerment magazine”.

Loocha is slang derived from the isiXhosa word, ulutsha, for young people.

The magazine's launch features ANCYL president Julius Malema on the cover.

There is also a profile of celebrity DJ Sbu and an article written by Shivambu on youth unemployment and wage subsidies.

Among the advertisements in the magazine are Blackberry, Thrifty Car Hire, Unisa, Subaru, Geely, Avis and the SA National Defence Force.

There are stories based on interviews with the National Youth Development Agency.

Dodgy editor

According to the editorial by Buli Mgojo, the magazine brings excitement, hope and a bright future for young people.

The group editor is Joseph Aranes, who was political editor of The Cape Argus when it was reported he and other staffers were allegedly paid by rivals within the ANC to manage news articles in such a way as to damage the political ambitions of their opponents.

Cape Argus political reporter Ashley Smith signed an affidavit acknowledging that he wrote stories with the intention of boosting the political ambitions of then-premier Ebrahim Rasool and politicians associated with Rasool.

The affidavit alleged that Aranes was involved in the setting up of public relations company, Inkwenkwezi Communications.

The company allegedly won contracts from the Western Cape provincial government when Rasool was premier.

The magazine has a retail price of R9.95.


Comments
  • biskit - 2011-06-17 14:37

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      Hlabirwa - 2011-06-17 14:54

      It always puts a smile on my face. South Africa needs laughter.Good one!

      grimbie1 - 2011-06-17 15:42

      Hey a mirror

  • Oppressor - 2011-06-17 14:44

    Takes on roll? Hahahahahahahahahahaha was it a white or brown roll? IDIOTS!!!!!!!!!!!!!!

      FaxM8 Fax - 2011-06-17 15:36

      Toilet roll

  • Krush - 2011-06-17 14:50

    Well I'll be sure to boycott Avis etc. Other than that, nobody is going to PAY to read this magazine. The only people in this country who pay for anything are the one's Malema persecutes. Talk about a hole in the head..

  • Zizo Snr - 2011-06-17 14:53

    How is this newsworthy? Just another conspiracy by the media.

  • Piet Opperman - 2011-06-17 15:00

    A roll in the "Hey!"

  • Piet Opperman - 2011-06-17 15:01

    So, to summarise Malema's speech yesterday: to the youth: "zip it up"; to big business: "show us your tits".

  • Gatvol - 2011-06-17 15:08

    How can it be appropriate for the National Defence Force, which is funded by our tax money, to advertise in a magazine that has direct and clear affiliations to the ANC?

      Worldwise - 2011-06-17 17:18

      Under Thabo Mbeki's administration the National Defence Force was aggresively transformed from a capable professional apolitical fighting force into a job sponge for the ANC voter base from the Eastern Cape. It is now a mere shadow of its professional self but provides jobs and medical care to a military force that will fall flat on its back or run at the first shot fired in anger at it. It won't be able to retaliate quickly either as all arms are securely locked up to prevent theft and officers from being shot. Don't believe me? Drive to the gate of any military base and you will see that they are either unarmed or carry weapons without ammunition being issued. A far cry from the professional Defence Force of old.

  • Isabel Jones - 2011-06-17 15:11

    The only way the youth of SA will have any form of excitement, hope and a bright future is if they get rid of their entitlement mindset, go to school and focus on getting an education, look for ways to improve their lot in life (helps if they don't start churning the kids out the minute they hit puberty), and change their mob mentality so that prospective employers are willing to take them on as apprentices, trainees, etc. For some or other reason, the majority of youngsters of today seem to think that they can walk into a high-paid job, do as little as possible and add no value whatsoever to the organisation. "We want a job but we don't want to work". As for the advertisers appearing in the magazine, you sleep with dogs, you get fleas! By association you are aligning yourselves with a future despot / dictatorship, and you support their political aspirations and spin-doctoring to promote the ANCYL's agenda which entails racial divisions, destruction of the economy and destabilisation of the region - shame on you. I suppose not a single article in this magazine promoting unity and harmony in SA, ways to prevent crime from escalating, and hints and tips for entrepreneurship among the youth. I challenge News24 to print my comment (you delete all my others and rather print foul language and abusive posts), and I challenge the new magazine to print useful and contructive articles to empower the youth to reach their full potential. Put that in your peace pipe and smoke it!

      Sho Fukamachi - 2011-06-17 15:17

      Too bad the youth following the ANCYL will never have that mentality.

      LBS - 2011-06-17 16:00

      Are you the lady who went after the baddies on TV? (Consumers Protector) Well, at least they posted your comment now.

      Worldwise - 2011-06-17 17:23

      LBS, that Isabel Jones died a few years ago. I have also made a mental note of the advertisers. Oh well there goes Avis never to be used again. Blackberry's stock crashed this week so I suppose they need to appeal to the youth that can't afford their phones. Great marketing strategy. I was considering a Subaru, but thats out now. Try selling your cars to township youth that can't afford them because those that can definitely don't see the youth league in a good light.

  • Sho Fukamachi - 2011-06-17 15:13

    "Empowerment magazine" Back in the old days people didn't need a magazine to become "empowered", they simply worked hard and that was the end result. Another useless ploy, by useless government.

  • IQ - 2011-06-17 15:14

    SA's version of "MAD" Magazine!

      IQ - 2011-06-17 15:15

      "Spy vs Spy"!

      Martin du Plessis - 2011-06-17 15:26

      Or in this case: Moron vs Moron

      Happy Harry - 2011-06-17 15:46

      Bleddie agent VS Bleddie agent

  • Sisie - 2011-06-17 15:19

    Oh for heavens sake - it's called creating jobs for the uneducated masses, will last a year and be so far in debt and then they will say it's wasn't me, i am not responsible.

      Martin du Plessis - 2011-06-17 15:26

      "I was quoted out of context!"

  • Mart - 2011-06-17 15:22

    a lot cheaper than 'MAD Magazine'....mmmmmm maybe ?

      FaxM8 Fax - 2011-06-17 15:37

      It will be subsidezed but guvment !!

      Worldwise - 2011-06-17 17:25

      Maybe cheaper but with far less sophisticated humour.

  • ha!Ha! - 2011-06-17 15:28

    I thought black young people don't have jobs so how are they going to pay R9.95?

  • JustinD - 2011-06-17 15:33

    Skelms of a feather flock together

  • shatzi - 2011-06-17 15:34

    What do you expect,This is Africa

  • FaxM8 Fax - 2011-06-17 15:36

    Who is going to buy this the unemployed youth so juliaaas en vloid can screw them even further ? Chances are great Id say hahaha

  • 50something - 2011-06-17 15:40

    Ai tog!

  • martin - 2011-06-17 15:40

    President Zuma has often said that the ANC will rule until Jesus comes. But has the President and his officials, especially those in the ANC Youth League ever thought what Jesus would do to help the poor masses in SA? How is publishing a magazine going to feed, cloth, house, and educate SA's poor youth? It's time for those who rule this country to examine their consciences! It's time for them to read "The Lottery Code" http://www.thelotterycode.net

  • HAggardGnome - 2011-06-17 15:41

    Damn! Pity it is a glossy magazine! With a picture of malema on the cover it won't work that well in a toilet. Worth a try perhaps...

  • Oppressor - 2011-06-17 15:52

    Cant wait to get a copy so I can use the cover to wipe my arse.

      gcr - 2011-06-17 16:03

      Its got a glossy cover - would suggest you follow through with your idea

  • POLLENYS - 2011-06-17 16:08

    Good to know which advertisers I should boycot.

      Wayne - 2011-06-17 16:47

      Most of them are crap anyway

  • Werner - 2011-06-17 18:30

    Why is the first edition not free? None of Malema's supporters can afford the hefty R9.95 price tag. Those who care about the mag don't matter, those who matter don't care.

  • maseratifitt - 2011-06-17 18:51

    Loocha sounds very much like "Looter". Probably aimed at pushing ANCYL leaders to "celebrity" status. Empowerment comes through education. I doubt if the ANCYL can provide this.

  • Getsreal - 2011-06-18 04:04

    No airtime for Malema! Refuse to comment, dont read articles- dont buy newspapers that have him on the front page! Dont watch TV that have him on! Allow your media vote to mean something! When they write an article... lets not hear the click click of comments being posted- lets here the sound of crickets as we allow his media moment to slide by in absolute silence!!! Afterall- if he has nothing to say- why are we all reading his articles and commenting??? We have bigger things to be doing--- building the SA we really want and deserve- one that Mandela envisioned- that we CAN realise if we stay focused on the important issues- unity, building, uplifting, inspiring!!! Any articles about this are worth your while!!! CONSUME NO MEDIA THAT FEATURES MALEMA! (now thats strategic disempowerment!)

  • michael.v.kesteren - 2011-06-18 12:03

    Just for a laugh, google "Shivambu"

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