Watch adidas unveil their BOOST™ foam cushioning material technology.

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Brazuca has 100k followers

2014-03-10 20:04

With the SWC only three months away, Adidas and Nike are squaring up for a marketing battle to match the fierce on-field rivalry.

Cambodian garment workers return

2014-01-07 18:28

Thousands of garment workers have returned to work in Cambodia, ending a two-week pay dispute and unrest over political rivalries.


Xavi unboxes his Samba Predator LZ boots. Game on or game over. #allin or nothing: (Advertorial)

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Adidas cuts sales outlook

2013-08-08 11:47

Adidas has cut its sales forecast for 2013 after adverse currency moves and lacklustre European trading took its toll in the second quarter.

Adidas net profit down 14.2%

2013-03-08 16:16

German sportswear and equipment maker Adidas says that one-off writedowns hit its bottom line in 2012, but underlying profits increased due to higher sales.

Nike, Adidas lead Olympic war

2012-06-20 12:39

Nike and rivals Adidas are locked in their own Olympic battle to boost athletes' performances at next month's London Games.

Adidas to launch $1 shoe in India

2011-11-19 22:11

Adidas, the German sportswear and equipment maker, is to launch a shoe costing $1 a pair in India.

adidas extend Argentina deal

2011-07-18 12:27

adidas and the Argentine Football Association have announced the extension of their sponsorship agreement until 2022.

Sponsors hail SWC success

2010-07-13 09:39

Adidas and Nike competed for World Cup ascendancy - for both the planet's most-watched sporting event is an unmitigated success.

FIFA's ambush dilemma

2010-06-25 13:00

Clever marketers have learned how to drive huge holes through FIFA's draconian ambush marketing policy.

Adidas sees record sales

2010-06-22 10:31

German sporting goods giant Adidas AG predicts it will see a growth in sales of balls, jerseys and shoes linked to the World Cup.

Serbia 'keeper Jabulani critic

2010-06-02 11:06

Serbian goalkeeper Vladimir Stojkovic joins the avalanche of criticism surrounding the SWC ball, saying it heavily favours strikers.

27 000 fake SWC jerseys seized

2010-04-28 20:06

South African customs have seized almost 27 000 fake national football team jerseys worth R8.1m.

SWC final ball unveiled

2010-04-20 12:24

adidas have unveiled the official match ball for the final of the 2010 FIFA World Cup to be held in South Africa.


Endless energy begins with BOOST

2014-04-09 12:59

Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

Ballon d'Or mess for duo

2014-01-09 16:30

Should Cristiano Ronaldo or Franck Ribery win the Ballon D'Or, neither will be able to fully cash in on the accolade.

Adidas extends SWC deal

2013-11-21 20:00

German sportswear maker Adidas will remain the official partner and sponsor of the FIFA World Cup until 2030.

New boots for Proteas quartet

2013-09-03 16:00

Four Proteas players will travel to the Adidas headquarters in Germany to have custom-made playing boots designed.

Justin Bieber has a whoops down stairs

2013-06-25 10:07

Justin Bieber has tumbled down a flight of stairs during a photo shoot for Adidas, leaving him with a cut neck and a bruised ego.

adidas named OMTOM partner

2012-09-06 10:38

adidas has been unveiled as the new technical partner of the Old Mutual Two Oceans Marathon on a three-year deal.

Adidas outlook disappoints in Olympic year

2012-03-07 15:06

Sportswear group Adidas forecast a slowdown in sales growth in spite of the Olympics and Euro 2012 soccer tournament.

Probe into IMF chief probity case

2011-08-04 20:03

A French court has ordered a formal judicial probe into IMF chief Christine Lagarde's contested role in settling a financial dispute when she was France's finance minister.

European shares fall from 27mth highs

2010-12-22 12:42

European shares have edged lower, having hit a 27-month high in the previous session, with miners among the fallers as metals prices came off recent peaks.

Ball saga continues

2010-06-27 10:08

FIFA has agreed to investigate the Jabulani World Cup ball once the tournament ends, says FIFA secretary general Jerome Valcke.

Aussie lives in giant Jabulani

2010-06-23 12:55

An Australian man is being paid thousands of dollars to watch the World Cup inside a giant Adidas Jabulani football in Melbourne.

Jabulani problem 'hot air'

2010-06-15 09:23

SWC ball manufacturers Adidas have provided scientific evidence to show the criticism of their product is just 'hot air'.

Adidas surprised at ball criticism

2010-05-31 15:29

Adidas has hit back at ongoing criticism about the performance of their World Cup ball by saying it was tested and approved long ago.

Fake SWC jerseys seized

2010-04-28 20:06

South African customs have seized almost 27 000 fake national football team jerseys worth R8.1m at OR Tambo airport.

Murray signs adidas deal

2009-11-04 13:39

Andy Murray has signed a "long-term" deal with adidas from 2010, ending his long-standing partnership with Fred Perry.

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