Adidas takes hit due to weak rouble

2015-01-23 15:00

Adidas, the German sports shoe and casual clothing brand, says the decline in the rouble has hit its earnings in Russia, a key market.

Adidas fights to draw top talent

2014-09-29 10:30

Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against US rival Nike.

European shares hit two-week low

2014-07-31 15:08

Europe's FTSEurofirst 300 index of top shares has slipped to a two-week low, led lower by Adidas after the group warned about business in Russia.

Adidas keep faith with Suarez

2014-07-13 14:18

Adidas have said that it would start using Uruguyan striker Luis Suarez again despite his four-month ban for biting at the SWC.

Adidas drop Suarez adverts

2014-06-26 18:26

Adidas have said it would stop using Luis Suarez for World Cup adverts after his FIFA ban for biting Italian Giorgio Chiellini.

BP, Budweiser join soccer revolt over Qatar

2014-06-09 15:15

BP and Budweiser have joined World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.

Players helped craft Brazuca

2014-06-04 18:30

Players were consulted in the development of the SWC ball, meaning they should be less likely to commit on-pitch blunders.


The Dream: all in or nothing

2014-05-26 09:11

Messi, Alves, Suárez and Özil's dreams and nightmares become real in this hilarious adidas ad.

0 comments572 Views

Watch adidas unveil their BOOST™ foam cushioning material technology.

0 comments542 Views

Brazuca has 100k followers

2014-03-10 20:04

With the SWC only three months away, Adidas and Nike are squaring up for a marketing battle to match the fierce on-field rivalry.

Cambodian garment workers return

2014-01-07 18:28

Thousands of garment workers have returned to work in Cambodia, ending a two-week pay dispute and unrest over political rivalries.


Xavi unboxes his Samba Predator LZ boots. Game on or game over. #allin or nothing: (Advertorial)

0 comments607 Views

Adidas cuts sales outlook

2013-08-08 11:47

Adidas has cut its sales forecast for 2013 after adverse currency moves and lacklustre European trading took its toll in the second quarter.

Adidas net profit down 14.2%

2013-03-08 16:16

German sportswear and equipment maker Adidas says that one-off writedowns hit its bottom line in 2012, but underlying profits increased due to higher sales.

Nike, Adidas lead Olympic war

2012-06-20 12:39

Nike and rivals Adidas are locked in their own Olympic battle to boost athletes' performances at next month's London Games.

Adidas to launch $1 shoe in India

2011-11-19 22:11

Adidas, the German sportswear and equipment maker, is to launch a shoe costing $1 a pair in India.

adidas extend Argentina deal

2011-07-18 12:27

adidas and the Argentine Football Association have announced the extension of their sponsorship agreement until 2022.

Sponsors hail SWC success

2010-07-13 09:39

Adidas and Nike competed for World Cup ascendancy - for both the planet's most-watched sporting event is an unmitigated success.

FIFA's ambush dilemma

2010-06-25 13:00

Clever marketers have learned how to drive huge holes through FIFA's draconian ambush marketing policy.

Adidas sees record sales

2010-06-22 10:31

German sporting goods giant Adidas AG predicts it will see a growth in sales of balls, jerseys and shoes linked to the World Cup.

Serbia 'keeper Jabulani critic

2010-06-02 11:06

Serbian goalkeeper Vladimir Stojkovic joins the avalanche of criticism surrounding the SWC ball, saying it heavily favours strikers.

27 000 fake SWC jerseys seized

2010-04-28 20:06

South African customs have seized almost 27 000 fake national football team jerseys worth R8.1m.

SWC final ball unveiled

2010-04-20 12:24

adidas have unveiled the official match ball for the final of the 2010 FIFA World Cup to be held in South Africa.


Adidas shares climb on report of Reebok bid

2014-10-20 13:50

Shares in Adidas, the world's second largest sports apparel firm, have jumped following a report that an investor group planned a $2.2bn bid to buy Reebok.

Champions League ball unveiled

2014-08-28 12:36

adidas have unveiled the Official Match Ball of the UEFA Champions League 2014/2015 to be used in the Group Stages.

Five ways to spend £750 million

2014-07-14 15:28

Sport24 investigates what £750 million can buy you in the world of soccer in the wake of Manchester United's record kit deal.

Adidas, Nike battle for social media World Cup

2014-06-27 14:38

Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez - but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too.

NASA gives Brazuca thumbs up

2014-06-14 20:59

The official 2014 SWC game ball should make players happy, NASA have said after its own aerodynamics testing.

Sponsors raise Qatar concern

2014-06-08 17:00

Major sponsors Adidas and Sony have demanded that FIFA carry out a thorough investigation into Qatar's 2022 SWC bid.


The best players in the world will be lacing up their adidas 11pro Battle Pack boots on the world's biggest stage in Brazil.

0 comments738 Views

Adidas shifts orders from China plant

2014-04-24 16:51

Adidas is shifting some orders from a factory in south China that has been at the centre of one of the country's biggest labour strikes.

Endless energy begins with BOOST

2014-04-09 12:59

Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

Ballon d'Or mess for duo

2014-01-09 16:30

Should Cristiano Ronaldo or Franck Ribery win the Ballon D'Or, neither will be able to fully cash in on the accolade.

Adidas extends SWC deal

2013-11-21 20:00

German sportswear maker Adidas will remain the official partner and sponsor of the FIFA World Cup until 2030.

New boots for Proteas quartet

2013-09-03 16:00

Four Proteas players will travel to the Adidas headquarters in Germany to have custom-made playing boots designed.

Justin Bieber has a whoops down stairs

2013-06-25 10:07

Justin Bieber has tumbled down a flight of stairs during a photo shoot for Adidas, leaving him with a cut neck and a bruised ego.

adidas named OMTOM partner

2012-09-06 10:38

adidas has been unveiled as the new technical partner of the Old Mutual Two Oceans Marathon on a three-year deal.

Adidas outlook disappoints in Olympic year

2012-03-07 15:06

Sportswear group Adidas forecast a slowdown in sales growth in spite of the Olympics and Euro 2012 soccer tournament.

Probe into IMF chief probity case

2011-08-04 20:03

A French court has ordered a formal judicial probe into IMF chief Christine Lagarde's contested role in settling a financial dispute when she was France's finance minister.

European shares fall from 27mth highs

2010-12-22 12:42

European shares have edged lower, having hit a 27-month high in the previous session, with miners among the fallers as metals prices came off recent peaks.

Ball saga continues

2010-06-27 10:08

FIFA has agreed to investigate the Jabulani World Cup ball once the tournament ends, says FIFA secretary general Jerome Valcke.

Aussie lives in giant Jabulani

2010-06-23 12:55

An Australian man is being paid thousands of dollars to watch the World Cup inside a giant Adidas Jabulani football in Melbourne.

Jabulani problem 'hot air'

2010-06-15 09:23

SWC ball manufacturers Adidas have provided scientific evidence to show the criticism of their product is just 'hot air'.

Adidas surprised at ball criticism

2010-05-31 15:29

Adidas has hit back at ongoing criticism about the performance of their World Cup ball by saying it was tested and approved long ago.

Fake SWC jerseys seized

2010-04-28 20:06

South African customs have seized almost 27 000 fake national football team jerseys worth R8.1m at OR Tambo airport.

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go! - shop online today

Valentine’s Day gifts – 14 Feb!

Gifts to spoil him and her. While stocks last. Shop now!

Games on Sale!

Save up to 60% on selected games. While stocks last. Shop now!

Up to 30% off All Textbooks

Save up to 30% off an extensive range of prescribed textbooks for all major universities and FET colleges. Shop Now!

Save up to 40% on outdoor accessories!

Tents, sleeping, day packs and more. While stocks last. Shop now!

30% off fragrances

Get 30% off fragrances for him and her. While stocks last. Shop now!

OLX Free Classifieds [change area]

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.