Adidas will use marine plastic waste in products from 2016

2015-04-20 11:44

German sportswear firm Adidas is teaming up with a group trying to clean up the world's oceans with a plan to develop materials made from marine plastic waste that can be used in its products.

adidas reveal 'Black Pack' series

2015-03-05 08:07

adidas has revealed new versions of each of its adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro silos

Adidas unveils Supernova design

2015-02-03 14:47

This season, the legend of adidas Supernova will be told through a design specifically built for the unique fit, look and feel of women.

Adidas shares climb on report of Reebok bid

2014-10-20 13:50

Shares in Adidas, the world's second largest sports apparel firm, have jumped following a report that an investor group planned a $2.2bn bid to buy Reebok.

Champions League ball unveiled

2014-08-28 12:36

adidas have unveiled the Official Match Ball of the UEFA Champions League 2014/2015 to be used in the Group Stages.

Five ways to spend £750 million

2014-07-14 15:28

Sport24 investigates what £750 million can buy you in the world of soccer in the wake of Manchester United's record kit deal.

Adidas, Nike battle for social media World Cup

2014-06-27 14:38

Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez - but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too.

NASA gives Brazuca thumbs up

2014-06-14 20:59

The official 2014 SWC game ball should make players happy, NASA have said after its own aerodynamics testing.

Sponsors raise Qatar concern

2014-06-08 17:00

Major sponsors Adidas and Sony have demanded that FIFA carry out a thorough investigation into Qatar's 2022 SWC bid.


The best players in the world will be lacing up their adidas 11pro Battle Pack boots on the world's biggest stage in Brazil.

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Messi's new boots unveiled

2015-03-16 14:58

adidas has revealed the new signature boots that Lionel Messi will play in, which pay homage to star’s hometown.

Champions League final ball revealed

2015-02-17 14:48

The adidas Finale Berlin, the Official Match Ball for the Final of the Champions League, has arrived.

Adidas takes hit due to weak rouble

2015-01-23 15:00

Adidas, the German sports shoe and casual clothing brand, says the decline in the rouble has hit its earnings in Russia, a key market.

Adidas fights to draw top talent

2014-09-29 10:30

Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against US rival Nike.

European shares hit two-week low

2014-07-31 15:08

Europe's FTSEurofirst 300 index of top shares has slipped to a two-week low, led lower by Adidas after the group warned about business in Russia.

Adidas keep faith with Suarez

2014-07-13 14:18

Adidas have said that it would start using Uruguyan striker Luis Suarez again despite his four-month ban for biting at the SWC.

Adidas drop Suarez adverts

2014-06-26 18:26

Adidas have said it would stop using Luis Suarez for World Cup adverts after his FIFA ban for biting Italian Giorgio Chiellini.

BP, Budweiser join soccer revolt over Qatar

2014-06-09 15:15

BP and Budweiser have joined World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.

Players helped craft Brazuca

2014-06-04 18:30

Players were consulted in the development of the SWC ball, meaning they should be less likely to commit on-pitch blunders.


The Dream: all in or nothing

2014-05-26 09:11

Messi, Alves, Suárez and Özil's dreams and nightmares become real in this hilarious adidas ad.

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