ARTICLES RELATING TO ADIDAS

Five ways to spend £750 million

2014-07-14 15:28

Sport24 investigates what £750 million can buy you in the world of soccer in the wake of Manchester United's record kit deal.

Adidas, Nike battle for social media World Cup

2014-06-27 14:38

Adidas might be attracting bad online buzz for its sponsorship of biting Uruguayan footballer Luis Suarez - but in the tussle to win the most World Cup social media play, the German firm says it is winning plenty of positive attention too.

NASA gives Brazuca thumbs up

2014-06-14 20:59

The official 2014 SWC game ball should make players happy, NASA have said after its own aerodynamics testing.

Sponsors raise Qatar concern

2014-06-08 17:00

Major sponsors Adidas and Sony have demanded that FIFA carry out a thorough investigation into Qatar's 2022 SWC bid.

Video

The best players in the world will be lacing up their adidas 11pro Battle Pack boots on the world's biggest stage in Brazil.

0 comments727 Views

Adidas shifts orders from China plant

2014-04-24 16:51

Adidas is shifting some orders from a factory in south China that has been at the centre of one of the country's biggest labour strikes.

Endless energy begins with BOOST

2014-04-09 12:59

Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

Ballon d'Or mess for duo

2014-01-09 16:30

Should Cristiano Ronaldo or Franck Ribery win the Ballon D'Or, neither will be able to fully cash in on the accolade.

Adidas extends SWC deal

2013-11-21 20:00

German sportswear maker Adidas will remain the official partner and sponsor of the FIFA World Cup until 2030.

New boots for Proteas quartet

2013-09-03 16:00

Four Proteas players will travel to the Adidas headquarters in Germany to have custom-made playing boots designed.

Justin Bieber has a whoops down stairs

2013-06-25 10:07

Justin Bieber has tumbled down a flight of stairs during a photo shoot for Adidas, leaving him with a cut neck and a bruised ego.

adidas named OMTOM partner

2012-09-06 10:38

adidas has been unveiled as the new technical partner of the Old Mutual Two Oceans Marathon on a three-year deal.

Adidas outlook disappoints in Olympic year

2012-03-07 15:06

Sportswear group Adidas forecast a slowdown in sales growth in spite of the Olympics and Euro 2012 soccer tournament.

Probe into IMF chief probity case

2011-08-04 20:03

A French court has ordered a formal judicial probe into IMF chief Christine Lagarde's contested role in settling a financial dispute when she was France's finance minister.

European shares fall from 27mth highs

2010-12-22 12:42

European shares have edged lower, having hit a 27-month high in the previous session, with miners among the fallers as metals prices came off recent peaks.

Ball saga continues

2010-06-27 10:08

FIFA has agreed to investigate the Jabulani World Cup ball once the tournament ends, says FIFA secretary general Jerome Valcke.

Aussie lives in giant Jabulani

2010-06-23 12:55

An Australian man is being paid thousands of dollars to watch the World Cup inside a giant Adidas Jabulani football in Melbourne.

Jabulani problem 'hot air'

2010-06-15 09:23

SWC ball manufacturers Adidas have provided scientific evidence to show the criticism of their product is just 'hot air'.

Adidas surprised at ball criticism

2010-05-31 15:29

Adidas has hit back at ongoing criticism about the performance of their World Cup ball by saying it was tested and approved long ago.

Fake SWC jerseys seized

2010-04-28 20:06

South African customs have seized almost 27 000 fake national football team jerseys worth R8.1m at OR Tambo airport.

Murray signs adidas deal

2009-11-04 13:39

Andy Murray has signed a "long-term" deal with adidas from 2010, ending his long-standing partnership with Fred Perry.

 

Adidas keep faith with Suarez

2014-07-13 14:18

Adidas have said that it would start using Uruguyan striker Luis Suarez again despite his four-month ban for biting at the SWC.

Adidas drop Suarez adverts

2014-06-26 18:26

Adidas have said it would stop using Luis Suarez for World Cup adverts after his FIFA ban for biting Italian Giorgio Chiellini.

BP, Budweiser join soccer revolt over Qatar

2014-06-09 15:15

BP and Budweiser have joined World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.

Players helped craft Brazuca

2014-06-04 18:30

Players were consulted in the development of the SWC ball, meaning they should be less likely to commit on-pitch blunders.

Video

The Dream: all in or nothing

2014-05-26 09:11

Messi, Alves, Suárez and Özil's dreams and nightmares become real in this hilarious adidas ad.

0 comments572 Views
Video

Watch adidas unveil their BOOST™ foam cushioning material technology.

0 comments533 Views

Brazuca has 100k followers

2014-03-10 20:04

With the SWC only three months away, Adidas and Nike are squaring up for a marketing battle to match the fierce on-field rivalry.

Cambodian garment workers return

2014-01-07 18:28

Thousands of garment workers have returned to work in Cambodia, ending a two-week pay dispute and unrest over political rivalries.

Video

Xavi unboxes his Samba Predator LZ boots. Game on or game over. #allin or nothing: (Advertorial)

0 comments568 Views

Adidas cuts sales outlook

2013-08-08 11:47

Adidas has cut its sales forecast for 2013 after adverse currency moves and lacklustre European trading took its toll in the second quarter.

Adidas net profit down 14.2%

2013-03-08 16:16

German sportswear and equipment maker Adidas says that one-off writedowns hit its bottom line in 2012, but underlying profits increased due to higher sales.

Nike, Adidas lead Olympic war

2012-06-20 12:39

Nike and rivals Adidas are locked in their own Olympic battle to boost athletes' performances at next month's London Games.

Adidas to launch $1 shoe in India

2011-11-19 22:11

Adidas, the German sportswear and equipment maker, is to launch a shoe costing $1 a pair in India.

adidas extend Argentina deal

2011-07-18 12:27

adidas and the Argentine Football Association have announced the extension of their sponsorship agreement until 2022.

Sponsors hail SWC success

2010-07-13 09:39

Adidas and Nike competed for World Cup ascendancy - for both the planet's most-watched sporting event is an unmitigated success.

FIFA's ambush dilemma

2010-06-25 13:00

Clever marketers have learned how to drive huge holes through FIFA's draconian ambush marketing policy.

Adidas sees record sales

2010-06-22 10:31

German sporting goods giant Adidas AG predicts it will see a growth in sales of balls, jerseys and shoes linked to the World Cup.

Serbia 'keeper Jabulani critic

2010-06-02 11:06

Serbian goalkeeper Vladimir Stojkovic joins the avalanche of criticism surrounding the SWC ball, saying it heavily favours strikers.

27 000 fake SWC jerseys seized

2010-04-28 20:06

South African customs have seized almost 27 000 fake national football team jerseys worth R8.1m.

SWC final ball unveiled

2010-04-20 12:24

adidas have unveiled the official match ball for the final of the 2010 FIFA World Cup to be held in South Africa.

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