United, adidas in record kit launch

2015-08-21 20:45

The launch of Manchester United's new adidas home kit was the biggest in both the club's and manufacturer's history.

United set to unveil new kit

2015-07-31 10:18

Premier League giants Manchester United are set to unveil their new kit with adidas taking over as the club's apparel sponsor.

Finally, you can dress like Yeezy too

2015-06-30 13:22

We’ve all seen the social-media images of Kanye West and Kim Kardashian’s celeb friends and family wearing a pair of the Adidas original Yeezy Boost 350 ahead of the global release, but – thankfully – the shoe is now in South Africa.

SA reactions to Fifa scandal

2015-05-28 21:10

Very few members of the Soccer World Cup 2010 Local Organising Committee have responded to calls and messages, following allegations that two high-ranking officials offered cash for votes.

Adidas will use marine plastic waste in products from 2016

2015-04-20 11:44

German sportswear firm Adidas is teaming up with a group trying to clean up the world's oceans with a plan to develop materials made from marine plastic waste that can be used in its products.

adidas reveal 'Black Pack' series

2015-03-05 08:07

adidas has revealed new versions of each of its adidas adizero f50, adidas Predator, adidas Nitrocharge and adidas 11Pro silos

Adidas unveils Supernova design

2015-02-03 14:47

This season, the legend of adidas Supernova will be told through a design specifically built for the unique fit, look and feel of women.

Adidas shares climb on report of Reebok bid

2014-10-20 13:50

Shares in Adidas, the world's second largest sports apparel firm, have jumped following a report that an investor group planned a $2.2bn bid to buy Reebok.

Champions League ball unveiled

2014-08-28 12:36

adidas have unveiled the Official Match Ball of the UEFA Champions League 2014/2015 to be used in the Group Stages.

Five ways to spend £750 million

2014-07-14 15:28

Sport24 investigates what £750 million can buy you in the world of soccer in the wake of Manchester United's record kit deal.


Adidas buys fitness app maker Runtastic

2015-08-06 09:39

The sports clothing firm has bought fitness tracking app maker Runtastic, giving it access to a community of 70 million active users.

Thirsty Thursdays: The All Blacks' new Rugby World Cup ad has us hot and bothered

Maybe it's the intensity, maybe it's the heavy breathing, whatever it is, it's making us feel very appreciative of the New Zealand Rugby team right now.

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adidas craft new boots for Messi

2015-06-11 15:35

adidas has identified that there are only two types of player - those that cause chaos and those that control the game.

adidas change the game

2015-05-26 09:19

There are only two types of players - those that cause chaos and those that control everything. Football has changed...

Messi's new boots unveiled

2015-03-16 14:58

adidas has revealed the new signature boots that Lionel Messi will play in, which pay homage to star’s hometown.

Champions League final ball revealed

2015-02-17 14:48

The adidas Finale Berlin, the Official Match Ball for the Final of the Champions League, has arrived.

Adidas takes hit due to weak rouble

2015-01-23 15:00

Adidas, the German sports shoe and casual clothing brand, says the decline in the rouble has hit its earnings in Russia, a key market.

Adidas fights to draw top talent

2014-09-29 10:30

Adidas needs world-class designers, brand experts and technical whizzkids to improve its image against US rival Nike.

European shares hit two-week low

2014-07-31 15:08

Europe's FTSEurofirst 300 index of top shares has slipped to a two-week low, led lower by Adidas after the group warned about business in Russia.

Adidas keep faith with Suarez

2014-07-13 14:18

Adidas have said that it would start using Uruguyan striker Luis Suarez again despite his four-month ban for biting at the SWC.

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