The future of advertising: Reaching consumers where they are

2015-11-04 15:58

Traditional advertising methods have had to adapt to reach consumers where they are and create engagement. We look at how out-of-home and digital media is shifting advertising.

The top 10 ads South Africans like most

2015-10-02 15:24

South Africans love local stories to shine through advertising, the latest Millward Brown's Best Liked Ads list reveals.

Facebook designer: Personal projects can land you dream job

2015-08-19 14:59

A healthy balance between personal and professional projects is the key to success for creatives working their way up the corporate ladder, says a Facebook creative leader.

KFC music concept wins top Loeries prize

2015-08-16 02:13

Innovation and technology has helped KFC and Ogilvy & Mather JHB scoop the top prize at Saturday’s Loeries Awards at Durban’s ICC.

LIVE: All the Loeries Awards action

2015-08-15 15:18

Live action from the first night of the Loeries Awards evening at the ICC in Durban, where South Africa's top creative agencies will celebrate their brightest stars.

Google design chief's top tip for creatives

2015-08-15 12:00

The one thing creatives should learn when heading into the world of advertising is how to code, says Google Creative Lab’s Steve Vranakis.

Low growth fuels fear – Loeries judge

2015-08-14 06:26

Companies scared of making the wrong decision in amid low economic growth lack bravery, especially when marketing their brand, according to a Loeries judge.

Definite shift in advertising industry – Loeries CEO

2015-08-13 07:53

Companies that are expanding their brands beyond the borders of SA and trying to capture a saturated media landscape are craving creativity, says the Loeries chief.

Sanral: No intention to mislead public with ad

2015-07-14 20:15

Sanral says that it not intend to mislead the public, after the Advertising Standards Authority ordered it to remove an e-toll commercial with immediate effect.

Growing pressure on ad agencies

2015-06-24 05:00

A number of blue-chip companies have put their advertising contracts up for review, underlining the pressure on ad agencies as online threatens their role.


Ad-blockers threaten websites' revenue streams

2015-10-12 07:37

Internet sites face a new threat as millions download ad-blockers to their phones and tablets.

Instagram steps up advertising effort

2015-09-09 08:28

The popular social network plans to expand its offerings to advertisers, opening up possibilities for global marketing efforts on the Facebook-owned photo-sharing network.

Top Loeries winner calls for transformation

2015-08-17 16:17

The advertising industry needs to transform faster to avert a union being formed and forcing the issue, Loeries chairperson Neo Mashigo has told his peers.

Why you shouldn’t cry if you don’t win a Loeries Award

2015-08-15 16:40

As creative hopefuls started to walk down the red carpet in anticipation of winning a Loeries Award, the judges shared some sage advice for those who fail to win.

Top advert director questions SA’s conservative TV ads

2015-08-15 12:05

South African TV adverts are surprisingly conservative compared to the country's liberal society, says a top international advertising director.

Loeries a pot of gold for Durban

2015-08-14 12:07

While advertising gurus have descended on Durban to celebrate their work, the city is more concerned about how they portray a city dented by a spate of xenophobic violence.

Advertising still too pale and male - Loeries judge

2015-08-13 13:37

Suhana Gordhan talks to Fin24 about failure, being a judge and women in the advertising industry.

'Running mom' upsets other parents

2015-07-28 13:05

Bugaboo’s Instagram image provokes heated exchange.

A loss of trust and respect

2015-07-01 06:24

Is SA still geared to attract the best as the decisions our leaders take on our behalf put us on the defensive, asks Solly Moeng.

Twitter under pressure to please advertisers

2015-06-15 13:08

The social network's next chief executive officer faces a crucial challenge as the company seeks to appease Wall Street after a management shakeup.

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.