Tap 'return on involvement' for competitive edge

2015-05-28 19:29

Building competitive advantage needs creative leadership and great creativity comes from the edge, explains Kevin Roberts, Worldwide executive chair of Saatchi & Saatchi.

SA mad about coke, slap chips ads

2015-05-15 19:00

McCain South Africa’s recently launched Slap Chips advert has been voted as one of the top 10 ads in the country, according to a quarterly research survey.

‘Brand sheriffs’ to monitor Comrades

2015-05-05 09:08

“BRAND sheriffs” will monitor the Comrades Marathon route to see that no ambush marketing takes place on race day, May 31.

Blade Nzimande pumps R2m into New Age

2015-04-16 20:08

In the latest revelation on advertising spend into The New Age, the higher education and training department says it has spent over R2m on adverts in the newspaper.

More govt departments unveil New Age ad spend

2015-04-09 08:27

Four government departments say they have spent about R4.85m on the breakfast briefings of newspaper The New Age.

Johannesburg tightens billboard laws

2015-03-15 13:32

The City of Johannesburg has toughened up on its outdoor advertising rules and will place violations in the same category as building hijacking.

Bad name, high esteem?

2015-03-04 07:28

Long-established brands can develop a false sense of comfort, says Solly Moeng.

Digital brains share ideas in SA

2015-02-19 17:23

Changing advertising dynamics and technological advancements are creating massive but exciting challenges for online media, delegates at the IAB Digital Summit heard.

Twitter expands ads to outside websites, apps

2015-02-04 09:00

Twitter unveiled plans Tuesday to sell ads that run outside its own platform in what could be the start of a broader advertising network.

IAB Bookmarks Awards finalists announced

2015-01-29 16:43

News24 Event Partner: The finalists of selected agencies, publishers, developers and individuals have been confirmed for this year’s IAB Bookmarks Awards.


Advertisers pull ads from '19 Kids and Counting'

2015-05-27 18:01

Three companies have decided to remove ads from US cable network TLC's reality show "19 Kids and Counting," in a sign of waning support for the top-rated programme.

Strict conditions of silence

2015-05-06 06:30

Is it really worth sacrificing the truth and swopping one’s reputation for a "golden hand-shake", asks Solly Moeng.

Justice, NPA’s R1.5m on New Age shows 'cost control'

2015-04-20 11:30

The justice minister says his department has spent R1.5m on advertising in The New Age, taking total spend by six government departments to R8.2m.

Pepsi takes over NBA sponsorship rights from Coke

2015-04-14 15:00

PepsiCo is taking over league sponsorship rights for the National Basketball Association, ending a 28-year partnership that the league has had with Coca-Cola.

State departments pour millions into New Age

2015-04-07 15:54

The Department of Trade and Industry has plugged nearly R2m worth of advertising into The New Age newspaper in the last three financial years.

SA internet advertising grows at breakneck speed

2015-03-13 12:21

The South African internet advertising market is growing at breakneck speed and needs reliable data to position itself as globally competitive, states a report.

State firm let-downs

2015-02-25 07:07

Parastatals' lacklustre performance is a reputational threat to firms, says Solly Moeng.

ASA rules Amstel Lite packaging must change

2015-02-13 13:59

Brandhouse Beverages has been ordered to change the way its Amstel Lite cans and the shrink wrap in which the beer's six-packs of cans and bottles are packaged.

Coke, Budweiser win Super Bowl ad battle

2015-02-02 08:54

Budweiser has capitalised on cuteness with the return of a puppy and Coca-Cola stood out with an anti-bullying message as many brands stirred emotions.

Uber - rising or falling?

2015-01-21 07:26

An Uber ride can either be uber efficient or uber nightmarish, says Solly Moeng.

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