ARTICLES RELATING TO ADVERTISING

The copywriting mistakes most clients make

2014-07-09 21:10

Time and again I see clients making the mistake of using their internal jargon on their marketing collateral and website, writes Chemory Gunko.

Wheels come off on 'Drive a new car for R699'

2014-07-03 16:04
185 comments

Clients of the Satinsky Group claim that they have been cheated out of their money and are left in debt they cannot afford to pay back.

US senators slate e-cigarette companies

2014-06-19 09:24

US senators have slammed e-cigarette firms' marketing practices, saying their use of glamorous models and celebrities risks creating a new generation of addicts.

BP, Budweiser join soccer revolt over Qatar

2014-06-09 15:15

BP and Budweiser have joined World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.

Vodacom ad misleading, watchdog rules

2014-05-30 17:13

The headline of Vodacom's advert promoting its data bundle transfer is misleading, the Advertising Standards Authority has ruled.

Facebook profits nearly triple, mobile soars

2014-04-24 09:48

Facebook profits have nearly tripled in the first quarter on a 72% surge in revenues, helped by gains in mobile users and mobile advertising.

ASA upholds weight loss complaint

2014-02-27 16:10

The Advertising Standards Authority has upheld a complaint over a weight loss product that claims to have been recommended by doctors.

Conquering the advertising world

2013-10-14 11:47

Advertising guru Sheila McGillivray, CEO of One Lady and a Tribe, tells more about the industry and what it takes for entrepreneurs to succeed.

Apple unseats Coca-Cola as 'best brand'

2013-09-30 18:59

Coca-Cola has lost its crown as the world's best brand, a closely watched survey shows.

7 super smart and effective marketing campaigns

2013-08-27 12:13

With so much competition in the entertainment industry, marketers have to come up with ingenious ways of promoting their product.

Bill banning alcohol ads to cabinet

2013-08-23 22:54
115 comments

A committee says a draft bill banning alcohol advertising will be submitted to cabinet soon after input from various sectors.

Merger to create $35.1bn ad firm giant

2013-07-30 09:37

Publicis and Omnicom plan to merge to create the world's biggest advertising group worth $35.1bn, to bring firepower for coping with big technology changes.

Surge in growth for online mobile ads

2013-07-10 09:27

Global spending on mobile internet ads has surged 82.8% to $8.9bn in 2012, an industry survey shows.

Old Spice responds to Nando's spoof ad

2013-06-20 11:24

Old Spice has fought parody with parody, issuing a tongue-in-cheek response to Nando's most recent TV ad spoofing the men's fragrance's iconic "I'm on a horse" ad.

Judgment reserved in lion ad case

2013-05-27 17:51

Judgment has been reserved in global civil action group Avaaz's application to get the Airports Company of SA to reinstate an advertising campaign against the trade in lion bones.

Dove Sketches most-watched online ad

2013-05-20 22:04

Unilever has claimed bragging rights to the most-watched internet commercial of all time - a three-minute study of women's self-perception that stars a forensic artist.

Spur tops best ad of 2012

2013-03-11 15:38

Spur's "Sign Writing" ad has scooped the best liked commercial award for 2012, with eight out of the top 20 ads being in the food industry.

We can't predict paper layout - OUTsurance

2013-02-19 18:21
82 comments

OUTsurance says it could not have foreseen that a front-page advertisement in The Star, featuring a legless man, would appear below a story of murder-accused Paralympian Oscar Pistorius.

Govt insists no New Age advertising bias

2013-01-31 22:24

Government is not biased to The New Age newspaper in its adverting spending, the presidency says.

ANC, FNB bigwigs to thrash it out over ad furore

2013-01-24 22:26
354 comments

The ANC will meet with First National Bank about its controversial "You Can Help Campaign", which has come under fire from the party and its youth and women's leagues for being disrespectful.

ANC shows its intolerance - FXI

2013-01-22 22:53
245 comments

The ANC's criticism of FNB's "You Can Help Campaign" videos shows intolerance, the Freedom of Expression Institute says.

Mixed reaction to FNB campaign

2013-01-21 20:14
107 comments

There has been mixed reaction from political parties First National Bank's "You Can Help Campaign".

Zuma ad implied endorsement - SABC

2012-11-27 22:42
77 comments

A fish and chips commercial which depicts a cartoon President Jacob Zuma and his family having dinner was not aired because it implied presidential endorsement of the product, the SABC says.

SA's digital spend to rise 21%

2012-09-10 13:19

SA’s entertainment and media firms have reached the “end of the digital beginning”‚ with digital activities now becoming the “new normal”, shows a PwC report.

Pre-teens to face online ad deluge?

2012-06-05 10:02

Your pre-teen kids may soon have access to Facebook, but at a cost.

 

Lexus sears sky with 'Strobe' spectacle

2014-07-03 19:00

Lexus has taken its 'Amazing in Motion' ad campaign to the Kuala Lumpur sky with 'Lightmen' flying in custom LED suits, scaling skyscrapers and even underwater. Awesome vid!

Lexus sears sky with 'Strobe' spectacle

2014-07-03 11:51

Lexus has taken its 'Amazing in Motion' ad campaign to the Kuala Lumpur sky with 'Lightmen' flying in custom LED suits, scaling skyscrapers and even underwater. Awesome vid!

Junk Mail slated for 'blacklist' ads

2014-06-11 13:25

Junk Mail Publishing has been criticised for publishing adverts using phrases like "blacklisted", the National Credit Regulator says.

Lies! It's all lies, I tell you!

2014-06-03 11:08

Why do we allow people to trick us with false advertising? And why don't we do something about it, asks Lili Radloff

$35bn US, French advertising deal called off

2014-05-09 12:16

The proposed merger between an American advertising giant and its French counterpart has been called off.

Facebook and Google lead mobile ad gains

2014-03-20 09:14

The market for mobile device advertising doubled in 2013 and is on pace for strong gains this year, led by Facebook and Google.

Samsung's marketing splurge questioned

2013-11-28 19:06

Samsung is expected to spend around $14bn on advertising and marketing this year, but reports say the company doesn't always get value for money.

10 sexually awkward vintage ads for men

2013-10-01 08:37

Remember the good old days when advertisers could go balls to the wall with their advertising campaigns?

Media stars shine at MOST Awards

2013-09-04 20:45

The fifth MOST Awards honoured excellence and achievement among SA's media agency and media owner sales staff.

Video

1D reveals new fragrance ad

2013-08-26 11:55

One Direction launched their new perfume Our Moment this weekend, so check out the add which has the boys throwing flowers, tasting fruit and smelling things.

0 comments384 Views

Funny Durex ad makes all men wince

2013-08-05 13:39

Watch as this ad exposes the secret agony many dads experience.

Officials ban Coke ad, say its misleading

2013-07-18 22:13

Authorities in the UK have banned a Coca-Cola television ad because they say it can mislead viewers about how easy it is to burn off the calories in a Coke.

Sanral ad spend gets 200% bump

2013-07-04 21:31

The SA National Roads Agency Limited's spending on advertising has increased 200% in the past two years, says Transport Minister Ben Martins.

Video

The new Nando's 'Sharing Meal' ad takes its cue from the iconic Old Spice 'I'm on a horse' ad.

6 comments14433 Views

Lion ad: Acsa insists balance needed

2013-05-27 16:36

The Airports Company of SA accepts that its decision to remove Avaaz's anti-lion bone trade campaign posters from OR Tambo International Airport affected its freedom of expression, a court has heard.

Video

Watch Nando's latest ad which takes aim at hungry members of parliament who would rather not have pizza or curry for lunch.

33 comments35856 Views

ASA dismisses sex-related complaints

2013-03-01 16:18

The Advertising Standards Authority of SA has dismissed two separate complaints about advertisements related to sex.

Master manipulators

2013-02-11 07:30

Ads have impacts – and not always good ones, says Mandi Smallhorne.

New Age expenses were for ads - premier

2013-01-30 19:46

Gauteng Premier Nomvula Mokonyane says money used for a The New Age breakfast briefing was intended for advertising.

Presidency 'surprised' by FNB campaign

2013-01-23 15:47
129 comments

The presidency has expressed disappointment and surprise over First National Bank's "You Can Help Campaign", saying frivolous adverts which display "hatred" of government won't help the country.

ANC bodies round on FNB over 'disrespect'

2013-01-21 22:24
468 comments

The FNB "You Can Help Campaign" is an attack on the ruling party and its leadership, the ANC says, with its youth wing calling it "treacherous", and the women's league demanding an apology.

Car show girls told to cover up

2013-01-08 12:28

Automaker's showing off their latest models at the 2013 Brussels motor show have been told to refrain from using scantily dressed show girls to promote their wares.

Advertisers benefit from print, digital

2012-09-13 13:13

Advertisers are benefiting from both print and digital marketing, which allows them to target audiences more effectively, says an industry expert.

Smoking challenge stubbed out

2012-08-07 18:32

The Constitutional Court has turned down a legal challenge against a ban on smoking advertisements, says the National Council Against Smoking.

Hefty bill for info bill ad campaign

2012-05-18 22:10

The government has spent just under R2.7m on its advertising campaign for the protection of state information bill.

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