Platform promises online muso success

2012-11-15 14:32
An online platform in SA is promising local artists a way to reach their fans. (Wong Maye-E, AP)

An online platform in SA is promising local artists a way to reach their fans. (Wong Maye-E, AP)

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Cape Town - Spice Digital says that it is poised to drive online sales of content via the mobile platform that will also be a financial benefit for local artists.

Arun Nagar, CEO of Spice Digital South Africa, told News24 that the ease of availability and local content made the platform a viable channel for artists to reach their fans.

News24: How high the sensitivity of cost of data for developing country consumers?

Nagar: Very high, this is why we work on off peak consumption of resources that would benefit all parties. 

News24: How does Spice pay local producers for content?

Nagar: Spice pays a revenue share out of the net revenue earned from the operators.

News24: How does the demand for local music compare to the demand for international acts?

Nagar: While international acts are a differentiator the bulk of music consumption is made up of the local repertoire. The split between local and international in some markets can go as high as 90:10 in favour of local.

News24: Why would consumer pay for content they can download or copy from friends?

Nagar: Ease of availability is the major driver for content consumption on mobile platforms.

News24: Does the platform allow for interaction between artists and consumers?

Nagar: Yes, we frequently use artists to promote the content directly through voice broadcasts to the consumers. Also Celebrity Chat product enables direct communication between artists and fans.

News24: How could a local artist get content on the platform?

Nagar: They would license their content to Spice and provide their content in digital formats which we would then ingest into our  Content Management System.

News24: How does the platform interact with the artist's own engagement strategies on platforms like their own website or Facebook page?

Nagar: It's a two way communication, where artists can post links on their FB pages to direct the fans to the content on Spice's platform.  Also our customers can share their playlists and tracks on their own FB pages.

News24: Does the platform  work on older feature cellphones?

Nagar: Yes, our platform has multiple storefronts, while a smart phone user would access through an app, the ultra low cost handsets would access our platforms through an IVR short code.  EDGE and GPRS enabled feature phones can also access through bespoke WAP sites.
 

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