Acer launches tablet war salvo

2014-01-06 13:02
Acer is to launch the Iconia A1-830 tablet at the Consumer Electronics Show. (Acer)

Acer is to launch the Iconia A1-830 tablet at the Consumer Electronics Show. (Acer)

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Cape Town - Acer has launched a new tablet to entice users at the Consumer Electronics Show.

The Iconia A1-830 tablet will make its debut at the CES taking place in the US officially from Tuesday until Friday, 10 January.

Intended to impress consumes in an almost saturated tablet market, the Iconia has an aluminium body and dual speakers to provide a better experience in consuming multimedia content.

It is powered by an Intel 1.6GHz processor and has 1GB of RAM on board the device which weighs in at 380g and is only 8.15mm thick.

Acer has employed Google's Android 4.2.1 Jelly Bean operating system for the tablet which has 16GB of memory which can be expanded with a micro-SD card.

Sweet spot

The display measures 20cm diagonally in what is emerging as a sweet spot for tablet dimensions. Samsung and Apple have tablets in this category and Acer made no bones about its intention to fight for market share from the two tech giants.

"Our fundamental goal when creating the Acer Iconia A1-830 was to provide our customers with an optimised Android tablet that stands out from other devices," said Jerry Kao, associate vice president of Acer Mobile Consumer Business Unit.

The multimedia focus on the Iconia should bode well for consumers who are increasingly using the devices for entertainment.

"Of the different types of activity, people spend by far the most time on entertainment, and people often use several devices at once, so it seems we are turning into a society of multitasking, multi-screen users," said Meike Escherich, principal research analyst at Gartner.

The research firm found that entertainment made up 50% of tablet activity, followed by communication at 26%. Activities related to production such as creating content and web browsing only made up 15% and 9% respectively.

Other devices set to be launched at CES include an internet connected toothbrush and wearable smart devices in keeping with the theme of an internet of things for 2014.

Data

For South Africa, one of the challenges for the expansion of high tech smart devices will be the cost of data as well as the rollout of high speed networks.

"The big thing for us is that data traffic in South Africa is growing by 70% year-on-year so we need the additional capacity to be able to offload the 3G network and further improve the customer experience," Vodacom CEO Shameel Joosub told News24.

According to the Mobility 2014 research study, conducted by World Wide Worx with the backing of First National Bank, spending on voice calls in SA was down 10% while data purchases had climbed from 12% to 16%.


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