Amazon cuts Japan Kindle price

2012-11-08 16:49
Amazon has cut the cost of the Japanese version of its Kindle e-reader. (Duncan Alfreds, News24)

Amazon has cut the cost of the Japanese version of its Kindle e-reader. (Duncan Alfreds, News24)

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Tokyo - Internet shopping giant Amazon has cut the cost of the Japanese version of its Kindle e-reader even before the first customers get their hands on the device.

The price of the Wi-Fi edition of Kindle Paperwhite was shaved by ¥500 ($6.25) to ¥7 980 on Wednesday, as competition heats up in a sector that has been slow off the mark.

Amazon began taking pre-orders for the gadget on 24 October, with the first shipping expected on 19 November.

The discount might give an edge to the US giant against a range of rivals, including the "Lideo" e-reader, with the price tag of ¥8 480, the same as the Paperwhite before its discount.

Lideo, which is made by printing heavyweight Toppan, uses free WiMax high-speed, wireless broadband technology that allows users to connect to its BookLive ebook store with 95 000 titles, compared with Amazon's 50 000 Japanese titles.

Sony and Japanese online store Rakuten also have e-readers, while a horde of electronics makers have produced tablet computers ahead of the year-end shopping season.

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