App finds yoga classes wherever you are

2013-04-15 22:13

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Toronto -  From hatha to vinyasa and everything in between, a new app helps yoga lovers find upcoming classes nearby.

Om Lovers, an iPhone app, detects a user's location and shows yoga classes happening at studios around them, including time and directions.

"The vision was to get more people on planet earth doing yoga," said Nancy Richardson, vice president of digital and brand strategy at Vancouver-based yoga apparel company Lululemon.

Classes can be found at nearly 7 000 studios in 63 countries worldwide and can be filtered by time and type, including hatha, power flow, vinyasa and hot yoga.

"It offers lots of different options to try different classes, types of yoga, and experience different teachers," Richardson said.

Yogis can also keep up with the schedules of their favorite instructors. The app has over 30 000 instructor profiles, which include a schedule of their upcoming classes.

According to Rachel Acheson, vice president of brand and community at Lululemon, the turnover for yoga is high. Although there are approximately 20 million people practicing yoga, about 20% drop out every year.

"The new people to yoga every year is substantial," said Acheson. "Finding your teacher is one of the biggest things that drives commitment to the practice."

Users can invite friends to join in on class by sending a text, tweet, e-mail or Facebook message through the app, and keep track of the classes they're headed to.

Health and Fitness

The app launched on Thursday and by Saturday had been downloaded over 18 000 times. It secured the top spot in the Health and Fitness category on Apple's App Store in Canada, and the third spot in the category in the US.

It is the first digital experience that the company has developed in-house, and is part of Lululemon's push towards creating hyper-local experiences for consumers.

"That connection with our guests and studio partners is happening on a local level," Richardson said. "Our digital strategy is people-first. Our goal is to build authentic relationships with communities."

Although users can add a class to their schedule, which syncs with the calendar app, it is not yet possible to book or pay for a class within the app.

"We're waiting to see what guests want, and we're not confident they're going to want to book," Richardson responded, adding that the company is actively monitoring feedback.

The company will continue to monitor demand for other platforms, but the company's customers are predominantly iPhone users, according to Richardson.

A similar app called Mindbody Yoga is available for iPhone, created by Mindbody, the company that supplies the data about classes, studios and instructors used in Om Finder.

It allows users to book and pay for classes if the studio supports that capability. It does not, however, provide the social features found in Om Finder, or information about in-store classes.

Another app called GoRecess, available on the web, allows users in the United States to find and book fitness classes in their cities, including yoga, strength-training, dance martial arts and boot camp classes.

Read more on:    apple  |  us  |  mobile  |  health
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
7 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

Anglican Church urges people to vote

The Anglican Archbishop Thabo Makgoba has called on his congregation to use their right to vote, amid a campaign to spoil ballot papers.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Bold Touch 9900

The Blackberry Bold Touch 9900 is as the name says...

From R3565.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be good at organising events but they do take their toll on your energy levels. You may need some time out today just to...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.