Apple dethroned as global brand king

2014-05-21 12:04
Apple.

Apple.

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Apple has been dethroned as the world's most valuable brand as the company battles declining market share and a perception that it cannot deliver innovative products without former CEO, Steve Jobs.

Research firm Millward Brown on Tuesday declared that Google had overtaken Apple due to a 40% increase in the search giant's brand value to $158bn, versus Apple's decline of 20% to $147bn.

IBM retained its third position from the 2013 listing, followed by Microsoft at fourth with a brand value of $90bn.

McDonald's rounded out the top five dominated by technology companies.

Apple has been under some pressure to deliver a hit product after the success of the iPod in 2001, the iPhone in 2007, and the iPad in 2010, just over a year before Jobs died.

Publicity

Google, though, has been soaring despite disputes on privacy in Europe.

The company has pushed technology with the development of wearable technology like Glass and is advancing practical application of its driverless cars.

Microsoft managed to increase its brand despite negative publicity around its Surface tablet offering.

New CEO Satya Nadella has made mobile the centre of the company's strategy, overseeing the rollout of Office for mobile devices like the iPad and Android-powered tablets.

On Tuesday, Microsoft unveiled the next generation of the Surface, which is geared toward business users, to differentiate it from the huge number of consumer tablets on the market.

The device has a 31cm display and comes with a stylus, similar to the Galaxy tablets from Samsung, which is No 29 on the list with a brand value of $25bn.

The only technology company to debut on the list was LinkedIn, the social network for professionals, at 78th place with a brand value of $12.4bn.

Check out the top 10 by category:




- Follow Duncan on Twitter
- News24
Read more on:    google  |  apple  |  microsoft  |  iphone  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
9 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Joburg hot spots for cocktails, craft beer, tapas and wine!

It’s the season to be jolly – so we’ve rounded up some new Joburg hot spots!

 
 

I love summer.24

Christmas lingerie to make this festive season the best one ever!
13 things you might not know about Disneyland
The craziest deaths of 2014
How to make this a sensual, sexy summer!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

At last you are able to see the light. You are able to break through obstacles in an innovative and original way. Visualisation is...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.