Apple iPad Mini makes debut

2012-11-02 11:20
Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, California. (Marcio Jose Sanchez, AP)

Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, California. (Marcio Jose Sanchez, AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Sydney – The iPad mini made its debut on Friday as Apple takes on rivals Amazon, Google and Samsung with a smaller version of its coveted tablet computer, but it was a low-key start as sales began in Australia.

While gadget lovers queued for days to get their hands on the new generation iPhone 5 at the tech giant's flagship Sydney store, far fewer were on hand to snap up its latest offering.

"Looks like most ordered it online," one person in the small queue told reporters, in stark contrast to the thousands of faithful who camped out for the iPhone.

The iPad mini will be launched in about three dozen countries in Asia and Europe in addition to the US on Friday.

Analysts had forecast a smaller turnout than at other product releases as the starting price of $329 might seem steep to budget-minded shoppers open to Google Nexus or Amazon Kindle tablets available for $199.

"Devotion to Apple products has been compared to a religion," said Gartner analyst Van Baker in the US.

"But, I don't think Apple will be as dominant in the seven-inch tablet space because they let the Kindle Fire and the Nexus get a foothold in the market at a considerably lower price."

However Sterne Agee analyst Shaw Wu downplayed concerns about the iPad mini price, reasoning that the high-quality tablet will bite into sales of Windows-powered personal computers and Microsoft's new Surface tablets.

"This controversy reminds us of what happened with iPod mini and iPod nano," Wu said in a note to investors.

"Both predecessors were criticised as being overpriced but went on to do much better than expected."

Apple's senior vice president for marketing Phil Schiller helped unveil the iPad mini last week, saying that it was an entirely new design and not "just a shrunken down iPad".

The iPad mini's touch screen measures 20cm diagonally compared to 25cm on the original iPad.

Schiller said the iPad mini weighs 0.68 pounds, less than half the original, and is 7.2mm thick -- thinner than a pencil.

The top-of-the-line 64GB iPad mini with Wi-Fi and cellular connectivity will sell for US$659. Like later versions of the original iPad, the new Apple tablet also features rear- and front-facing cameras. It also has stereo speakers.

People began pre-ordering the iPad mini on October 26.
Read more on:    apple  |  ipad  |  technology  |  mobile

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Amazing solar inventions!

Solar power is lighting up the world, and not just on rooftops anymore.



Prince George the green prince?
One man's $1 million vision for an eco Africa
China's air pollution at doomsday levels
Keep food fresher for longer

Book flights

Compare, Book, Fly

Traffic Alerts

The full moon energy can be quite intense today as your emotions fight against reason. It is important to ground your ideas more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.