Apple seeking 'next big direction'

2013-07-05 08:00
(Picture: AP)

(Picture: AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Mexico City – Apple is in a waiting period with the US gadget giant seeking the "next big direction" almost two years after the death of its groundbreaking boss Steve Jobs, the company's co-founder Steve Wozniak said on Thursday.

Wozniak, speaking at a forum in Mexico City, insisted that Apple remains a "great company" with its "own culture" and a collection of trademarks despite its leader's death.

Wozniak, a childhood friend of Jobs who co-founded the company in the mid-1970s, countered critics who say Apple has failed to offer innovative products since the latter lost his battle with cancer in October 2011.

"I think Apple is in one of these waiting periods waiting for the next big direction," he said.

"You can't expect a whole new incredible revolution of a category of existing consumer electronics , you can't expect that every year," he added. "If you could have one every year it would be quite a surprise."

Jobs unveiled the second-generation iPad tablet in March 2011, his last presentation. Last year, the California company launched the iPad mini and the iPhone 5.

Apple has filed a trademark application in Japan for a product named "iWatch" and reports say similar paperwork was filed in other countries, including Mexico and Taiwan, fueling speculation that it is preparing to introduce a device that can be worn around the wrist.

Wozniak appeared to hint as much, telling the Mexico City audience that devices are getting smaller.

"I think, oh my gosh, I just wish I had the old iPhone right here on my wrist and I wish I could ask it questions like a new Siri (voice assistant technology) or tell it to play certain music," the 62-year-old said.


Read more on:    apple  |  steve wozniak  |  steve jobs  |  mexico
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
16 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 

DA wants to empower fishing communities - Zille

DA leader Helen Zille says the party has a plan for harbours and small-scale fishing communities.

 
 

Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
 
Traffic
Lottery
 
  • Friday Somerset West - 08:57 AM
    Road name: N2 Outbound
    DELAYS through Somerset West due to high volumes
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy Y

The Samsung Y (Young) is tiny but powerful with Android...

From R1499.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may find yourself putting in that extra effort on looking good and making an impression. ...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.