Apps aid fashion wannabes

2014-03-17 14:29
Apps could help shoppers find items they see in public. (Duncan Alfreds, News24)

Apps could help shoppers find items they see in public. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • Steve Jobs
    An extraordinary book which gives us a unique insight into the life and thinking of the man who has... Now R437.00
    buy now
Toronto - Fashionistas envious of clothing, shoes and accessories worn by strangers or seen on websites can turn to new apps for hassle-free shopping to find, and buy or rent, similar items.

Like the music app Shazam, which identifies songs based on sound clips, new fashion apps use photos and image recognition technology to find similar clothing.

"People see items they like on the street but can't really go up to the person wearing them and ask where they got them," said Daniela Cecilio, the chief executive of London-based start-up Asap54.

"Or they might see items they like on Instagram, Tumblr, Facebook or Twitter, but can't really click through to buy them," she added, referring to the social media websites.

With the Asap54 app for iPhone, which was launched in February, users take a photo of an item, or upload an existing one, and describe what it is to help the app identify it. The app recommends something similar from more than 150 retail partners across the US, Europe and other countries.

Not perfect yet

The Style Eyes app for iPhone and Android also uses a photo to find the desired or a similar item, which can be purchased from its catalogue of 600 retailers in Britain and 300 in the US.

Mark Elfenbein, chief digital officer of Toronto-based start-up company Slyce, said its image recognition technology integrates with retail brands so shoppers can find things by taking a photo with their iPhone or scanning an image from their desktop.

"The way brands are trying to communicate with customers is changing. Historically, they would lure customers to their stores or websites, but now we're seeing that brands want to create transactions in other places too," Elfenbein said.

The technology recognises information such as how far apart buttons are, and fabric and stitching to help power visual searches.

But image recognition is still inexact and depends on the quality of the photo and other factors, such as lighting. To overcome the drawbacks Elfenbein said, Slyce uses a mix of technology and crowd sourcing to improve its search results.

Other apps making shopping easier include Pounce for Ios, created by Tel Aviv-based company BuyCode. It allows consumers to buy items directly from retail advertisements from stores such as Lord & Taylor and office supply company Staples by hovering their smartphone camera over an image.

With the eBay Fashion iPhone app users in the US and Britain can upload an image to find similar items available for sale on eBay.

For consumers more interested in renting than buying, Rent the Runway's iPhone app uses a photo of an item seen in a store to find something similar that customers can rent instead.

Read more on:    apple  |  mobile apps
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Wednesday Gordons Bay - 18:30 PM
    Road name: R44 Faure Marine Drive Both Ways
    ROAD CLOSED at Suikerbossie Drive due to roadworks until 5am - traffic diverted - expect delays
  • Wednesday Kuils River - 18:01 PM
    Road name: Polkadraai Road Eastbound
    ROADWORKS between the R102 Van Riebeeck Road and the R310 Baden Powell Drive exit - expect delays
 
More traffic reports...
 

Jobs in Cape Town [change area]

Jobs in Western Cape region

IT Security Officer

Diep River
allaboutXpert
R450 000 - R750 000 Per Year

Cleaners

Cape Town
Mobile Recruitment
R3 000 - R3 200 Per Month

Product Developer

Western Cape
Contract Accountants
R350 000 - R500 000 Per Year

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

2 TV Series for R250

Get 2 TV Series box sets for R250 and save up to R148! Offer valid while stocks last. Shop now!

Pre-order the Xbox One

Get this all-in-one entertainment system with live TV, movies, social networking and gaming. Pre-order now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

DSTV Mobile iDrifta

The iDrifta is a plug and play mobile DVB-H receiver...

From R99.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Your heart is big and you are sensitive to the needs of those around you. Your humanitarian side is emphasized today and you may...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.