Apps to drive massive personal data cloud

2014-01-23 14:31
Apps have emerged as a driver of smartphone adoption. (Duncan Alfreds, News24)

Apps have emerged as a driver of smartphone adoption. (Duncan Alfreds, News24) (Duncan Alfreds)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

Cape Town - The growth of smartphones and related applications will create a massive personal data stream as people increasingly turn to mobile device functionality.

According to research firm Gartner, the use of apps will result a personalised data stream of 100 apps and services per user per day.

"Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve," said Brian Blau, research director at Gartner.

The company said that by 2017, mobile apps will generate more than 268 billion downloads and revenue of $77bn as firms use the technology to drive engagement with customers.

Appliance apps

Blau said that the massive data set that will be created will fundamentally change the way that people and companies interact.

"This connection to consumer services means users are constantly funnelling data through mobile apps. As users continue to adopt and interact with apps, it is their data - what they say, what they do, where they go - that is transforming the app interaction paradigm."

He added that the apps "philosophy" will continue to expand to other devices - as is currently the case with smart TVs - home appliances might run applications as they become smarter and connected to the internet.

Imagine for example, a fridge that places orders for food items to match downloaded recipes, or a washing machine that can check the integrity of clothing and order replacements online.

Already, vehicle manufacturers are experimenting with cars that can book a service autonomously and the Consumer Electronics Show in Las Vegas, a self-parking car was demonstrated.

"In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices," said Blau.

Challenges

One of the areas that could see explosive growth in apps is wearable technology, but consumer acceptance, as well as technological reliability, are key challenges in the expansion of the wearables market.

Security has also emerged as a concern for people who adopt technologies that rely of personal information.

"We understand that trust is the ultimate asset and if you lose it then all of your business is at stake. We've got to make sure that every step along the way, we're building customer trust," said Doug McMillon, CEO of Walmart at the World Economic Forum currently underway in Davos, Switzerland.

"They [consumers] do want to save time, they do want access to information, but we have to provide it in a way that causes them to be comfortable and trust us as we go," he added.

Despite the challenges, Gartner predicted that by wearable technology will drive half of user interactions with applications.

"While wearable devices will not fully rely on, or be a slave to, mobile devices, it is a way for manufacturers to keep these devices small and efficient, therefore significantly reducing device costs in favour of using apps, which are more easily maintained and updated," said Blau.


- Follow Duncan on Twitter
- News24
Read more on:    gartner  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Fashion
 

6 life hacks you simply have to know

A few simple tricks can make your life so much easier!

 
 

For chic geeks...

Device lets disabled people talk through their nose
It’s THIS easy for someone to steal your ATM pin!
This is why you should install iOS 8
17 photo illusions that look so real

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

It may feel like you are treading water and going nowhere fast. You may want to get off the merry go round. By pushing yourself...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.