At last, apps for finding... apps

2014-05-07 07:29
App stores will drive revenue growth in the mobile market, Gartner has said. (Duncan Alfreds, News24)

App stores will drive revenue growth in the mobile market, Gartner has said. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Toronto - Finding new smartphone and tablet apps is getting easier, thanks to new apps designed to help people discover still more apps.

Most people discover apps by searching app stores or through referrals from friends and family, according to global information and measurement company Nielsen. But critics say such marketplace searching makes it difficult for people to discover new content outside of the most popular apps.

With more than one million apps on Apple's App Store and the Google Play store, the two major app marketplaces, and growing numbers on Microsoft's Windows Store, the numbers can be daunting.

"The sheer number of apps available, combined with a lack of tools to help them find them, makes it difficult for consumers to find what they're looking for," said Raul Castañon-Martinez, senior analyst focused on mobile apps at Boston-based Yankee Group.

Tappd, a new app for iPhones, takes aim at the problem. Users select topics of interest, such as books, finance or sports, and the app curates recommendations from friends, mobile app experts and other users of that app.

Different approach

"It changes the discovery process away from what's being downloaded the most to what friends, experts and people with the same interests are talking about right now," said David Duncan, co-founder of Tappd, based in Melbourne, Australia.

"As many apps are now free, it's not about the price of the app, but the time you have to invest," he noted. "I don't want to invest a lot of time into an app and find out it's not right for me."

App Social, for Windows Phone, works in the same way as Tappd, curating app recommendations from friends and technology influencers. But Quixey, a web and Android app, takes a different approach.

It allows users to search for apps based on what they are trying to do or achieve. Searching for "book a flight" or "read Obamacare news" yields apps pertaining to that goal.

"People should be able to find the apps they want by just typing in what they want to do," said Liron Shapira, co-founder at Quixey, based in Mountain View, California.

Quixey, which is free, lists iOS, Android, Windows Phone and Blackberry apps.

Major technology companies are also working to make content inside apps accessible by search engines, which will also help consumers find new apps - what the industry calls deep linking, according to Castañon-Martinez.

"Apps have grown in a silo isolated from the rest of the internet," he said. "App content doesn't show up in a typical search if you use Google or Yahoo or Bing."

"As they grow in relevance, and the number of minutes we spend on mobile devices continues to increase, consumers will need better solutions," he added.

According to mobile marketing and analytics firm Flurry, the average consumer spends two hours and 42 minutes on mobile devices daily. Some 86% of that time is spent within apps, an increase of 6% over 2013.

Read more on:    mobile  |  mobile apps  |  iphone
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 
Traffic
Lottery
 
  • Tuesday Kuils River - 12:48 PM
    Road name: R102 Van Riebeeck Road
    TRAFFIC LIGHTS not working at Nooiensfontein Road
  • Tuesday Belhar - 12:12 PM
    Road name: Stellenbosch Arterial Road
    TRAFFIC LIGHTS not working at Symphony Way
 
More traffic reports...
 

Jobs in Cape Town [change area]

Jobs in Western Cape region

Assistant Manager

Cape Town CBD
Mpumalanga Personnel & Training Consultants

Filing Clerks – call centre

Cape Town
Purple Door Recruitment (Pty) Ltd
R3 000 - R4 000 Per Month

Network / Systems Administrator

Somerset West
Helderberg Personnel cc
R20 000 - R25 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Nintendo Wii Console

Featuring a remarkable wireless controller experience, the Nintendo Wii console...

From R2999.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

Something may come up to alert you of your security needs. It may be that you need to create a better structure for your finances...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.