BlackBerry apps lab opens in Cape Town

2012-11-05 07:31
Research In Motion has opened its second apps lab in South Africa to enable local application development for the BlackBerry platform. (AP)

Research In Motion has opened its second apps lab in South Africa to enable local application development for the BlackBerry platform. (AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Research In Motion has opened its second apps lab in South Africa to enable local application development for the BlackBerry platform.

"We are now looking forward to fostering mobile innovation in the Western Cape and helping to grow South Africa's next wave of mobile app developers," said Alexandra Zagury, managing director for South Africa and Southern Africa at RIM.

RIM is on a mission to protect their market share in developing countries like SA. BlackBerry smartphones command more than half the market of all smartphones, due, in part, to its unlimited BlackBerry Internet Service.

The brand has been losing out to Apple and Android-powered smartphones in the US and Europe, but the company is hoping to arrest some of the losses with the launch of BlackBerry 10, expected early in 2013.

"Sure they want to protect their market, but that's great for us because the guy who's second everybody says is nearly dead - those are the people you want to work with because they fight harder," Jenny McKinnell, executive director of the non-profit Cape IT Initiative told News24 of the BlackBerry apps lab.

Future

"The labs provide local developers, including students, start-ups, entrepreneurs and others, with access to resources in development, marketing, sales and training to help them expand their ideas and business opportunities," RIM said.

Students working at an app lab at the University of Pretoria have fond value in the apps lab as an effective way to expand their businesses.

"RIM has eliminated the cost that my start-up company would have incurred by providing resources such as the latest BlackBerry devices for testing and high performance development machines," said UP student and developer Blessing Mahlalela.

Some local experts have indicated that the BlackBerry has a long term future in SA, but would like to see company decisions that bet on the future of the firm, rather than the short term gains for shareholders.

"Too many bad business decisions get made because companies are trying to make a decision so the shareholders get their money and they're not acting in the best interests of their business, so I do not write BlackBerry off at all because I know that [RIM board member] Roger Martin thinks long term, and while it might look like BlackBerry is struggling now, I say let's see in 10 years' time where they actually are," said McKinnell.

According to McKinnell, the Western Cape is the ideal environment for app developers to create successful start-ups.

"In the Western Cape, people are recognising and realising that we have a highly innovative, very skilled IT entrepreneurship community."


- Follow Duncan on Twitter

 

Read more on:    blackberry  |  rim  |  cape town  |  mobile
NEXT ON NEWS24X

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
9 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
 
Traffic
Lottery
 
  • Thursday Table View - 06:53 AM
    Road name: Marine Drive Southbound
    DELAYS between Sunningdale and Racecourse Road
  • Thursday Langa - 06:48 AM
    Road name: N7 Vanguard Drive Northbound
    DELAYS between Lansdowne Road bridge and Jakkalsvlei Avenue
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Curve 9380

The first BlackBerry Curve smartphone with a touch screen Stay connected...

From R1799.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

You may be required to travel or get information for your job. This may be restricting in some way or something may slow things...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.