Cell C encourages SA to pay less

2013-02-04 16:16

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Cape Town –  Cell C is challenging South Africans to check how much they are paying for their mobile calls as part of its new advertising and marketing campaign, which kicks off on Monday.

Cell C believes that if South Africans are not paying 99c per minute, on pure per second billing to any network at any time, they are paying too much.

“Our strategy for advertising and marketing is to build on the 99c challenge by creating material that speaks to the customer’s pocket,” Cell C chief commercial officer, Jose Dos Santos, said.

Later in February, Cell C will add to the 99c challenge, a newsroom style campaign, which asks hard-hitting questions about how much South Africans are paying for their calls.

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