Cell C takes YouTube shot over MTN 'greed'

2014-02-20 10:31
Cell C acting CEO Jose Dos Santos says that mobile operators should welcome MTR reductions. (Duncan Alfreds, News24)

Cell C acting CEO Jose Dos Santos says that mobile operators should welcome MTR reductions. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Video

MTN is greedy, says Cell C

2014-02-17 10:44

The decision by mobile operator MTN to take legal action on the regulator's announcement of Mobile Termination Rates (MTRs) is a poor reflection on the industry. Watch. WATCH

Cape Town - Mobile operator Cell C has launched a guerrilla marketing campaign aimed at MTN.

In a video posted on YouTube, Cell C asks: "Is your network treating you fairly?"

Though the advert never names MTN specifically, Cell C is on record as expressing its disappointment and frustration with the former's court challenge to the recently announced Mobile Termination Rates (MTRs).

Icasa, or the Independent Communications Authority of South Africa announced recently that MTRs in SA would be reduced to allow for more competition in the country.

But the reductions are asymmetrical: Vodacom and MTN would effectively have to pay Cell C and Telkom Mobile more for calls that terminate on their networks, meaning that the smaller operators can be more aggressive on pricing.

Unhappiness

MTN expressed its unhappiness with the new regulations

"Suffice to say that the Call Termination rates announced by Icasa represents a substantial departure from the 2010 Call Termination Regulations which set an important regulatory precedent in relation to matters such as cost-orientation of the rate-setting, a managed glide path, and declining asymmetries," the operator said.

In its ad, Cell C makes a thinly veiled attack on MTN: "In fact, one of South Africa's biggest and most profitable cellular companies is taking the regulator to court to fight this."

The operator indicated that it will oppose the court case on MTRs.

"I'm disappointed - what I can say is that we're respondents to their initial affidavit and we will do what it takes and we will respond," Cell C acting CEO CEO Jose Dos Santos told News24 about the impending lawsuit.

Here's the Cell C video on YouTube:



- Follow Duncan on Twitter
- News24

Read more on:    mtn  |  cell c  |  icasa  |  mobile
NEXT ON NEWS24X

SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
38 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Movies
 
Traffic
Lottery
 
  • Wednesday Kuils River - 13:30 PM
    Road name: Nooiensfontein Road
    TRAFFIC LIGHTS not working at Van Riebeeck Avenue
  • Wednesday Milnerton - 13:26 PM
    Road name: Koeberg Road
    TRAFFIC LIGHTS not working at Racecourse Road - expect delays
 
More traffic reports...
 

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Curve 9360

The BlackBerry Curve 9360 smartphone comes preloaded with Blackberry OS7...

From R1455.00

I'm shopping for:

Horoscopes
Aquarius
Aquarius

It is always easier to look out and see what needs changing. Looking in is a lot harder... Today you may need to look at what...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.