DA 'wins' social media election

2014-02-04 13:00
Helen Zille (Picture: AFP)

Helen Zille (Picture: AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


Cape Town - If the national election were to be conducted online, the Democratic Alliance would top the polls, a survey has found.

Compiled by Strategy Worx, the Online Presence Effectiveness Survey found that the DA had the most comprehensive online presence.

The company used an Online Synergy Audit tool which analysed both party websites as well as social media presence and gave the political parties a rating.

The DA scored 58%, Agang SA 52%, the ANC 46%, Cope 35% and the IFP scored 21%.

"The scores showed all the parties fell well short of online best practice, and it is clear that none of the political parties effectively use the online environment to communicate with their intended audience," said Steven Ambrose, CEO of Strategy Worx.

Facebook success

The company surveyed Agang SA because it appears to understand the online environment well, said Ambrose, but the Economic Freedom Fighters (EFF) fronted by Julius Malema, was not surveyed.

According to Ambrose, the DA got the nod by virtue of its sheer volume of online touch points.

"The DA firmly edged out the second placed Agang, due to the DA's extensive use of social media and its comprehensive presence across the web," said Ambrose.

"The DA has numerous secondary websites focusing on regional areas and even individual sites for certain party leaders. The party's use of Twitter, Facebook and other social media properties was generally consistent and appropriate," he added.

Facebook support for the DA has surged since the acrimonious split between the party and Agang SA leader Dr Mamphela Ramphele. The DA has seen its Facebook likes increase from around 40 000 to 57 000 in a week.

The ANC has remained relatively consistent with 58 000 likes of the party's Facebook page, while Agang SA has around 34 000 likes.

DA leader Helen Zille is active on Twitter with over 25 000 tweets and 374 000 followers, while SA President Jacob Zuma has 310 000 followers, but only 99 tweets.

But social network success alone does not always represent the way people actually think.

Public concerns

"Social media is innately problematic as a polling mechanism because there are many voters who don't use social media and don't follow political parties on social media," Samantha Fleming, social media consultant at Afrosocialmedia told News24.

However, she conceded that the medium was a useful conduit to gauge public concerns.

"That said, social media can be a useful tool for political parties to get an idea of voters' concerns and issues."

Since the election of US President Barack Obama in 2008, politicians have taken the lesson of using social media as an integral component of campaigns.

However, in SA, the methodology may exclude a large percentage of the population who are still "offline" in that they don't actively participate in online mediums.

- Follow Duncan on Twitter
- News24
Read more on:    agang sa  |  da  |  anc  |  social networks  |  elections 2014

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Jobs in Cape Town [change area]

Jobs in Western Cape region

Designer (Web)

Cape Town
Definitive Recruitment

Millwright (FMCG - WC northern suburbs)

Cape Town Northern Suburbs
West Coast Personnel

SharePoint Developer

Cape Town Northern Suburbs
Iocore Global Resourcing SA
R420 000 - R600 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25


Be open, network and share your intentions and ideas as these may be the vital seeds to the imminent change that can be starting...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.