DA 'wins' social media election

2014-02-04 13:00
Helen Zille (Picture: AFP)

Helen Zille (Picture: AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


Cape Town - If the national election were to be conducted online, the Democratic Alliance would top the polls, a survey has found.

Compiled by Strategy Worx, the Online Presence Effectiveness Survey found that the DA had the most comprehensive online presence.

The company used an Online Synergy Audit tool which analysed both party websites as well as social media presence and gave the political parties a rating.

The DA scored 58%, Agang SA 52%, the ANC 46%, Cope 35% and the IFP scored 21%.

"The scores showed all the parties fell well short of online best practice, and it is clear that none of the political parties effectively use the online environment to communicate with their intended audience," said Steven Ambrose, CEO of Strategy Worx.

Facebook success

The company surveyed Agang SA because it appears to understand the online environment well, said Ambrose, but the Economic Freedom Fighters (EFF) fronted by Julius Malema, was not surveyed.

According to Ambrose, the DA got the nod by virtue of its sheer volume of online touch points.

"The DA firmly edged out the second placed Agang, due to the DA's extensive use of social media and its comprehensive presence across the web," said Ambrose.

"The DA has numerous secondary websites focusing on regional areas and even individual sites for certain party leaders. The party's use of Twitter, Facebook and other social media properties was generally consistent and appropriate," he added.

Facebook support for the DA has surged since the acrimonious split between the party and Agang SA leader Dr Mamphela Ramphele. The DA has seen its Facebook likes increase from around 40 000 to 57 000 in a week.

The ANC has remained relatively consistent with 58 000 likes of the party's Facebook page, while Agang SA has around 34 000 likes.

DA leader Helen Zille is active on Twitter with over 25 000 tweets and 374 000 followers, while SA President Jacob Zuma has 310 000 followers, but only 99 tweets.

But social network success alone does not always represent the way people actually think.

Public concerns

"Social media is innately problematic as a polling mechanism because there are many voters who don't use social media and don't follow political parties on social media," Samantha Fleming, social media consultant at Afrosocialmedia told News24.

However, she conceded that the medium was a useful conduit to gauge public concerns.

"That said, social media can be a useful tool for political parties to get an idea of voters' concerns and issues."

Since the election of US President Barack Obama in 2008, politicians have taken the lesson of using social media as an integral component of campaigns.

However, in SA, the methodology may exclude a large percentage of the population who are still "offline" in that they don't actively participate in online mediums.

- Follow Duncan on Twitter

Read more on:    agang sa  |  da  |  anc  |  social networks  |  elections 2014

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Zuma: Pray for peaceful polls

President Jacob Zuma has asked members of the Universal Church of the Kingdom of God to pray for peaceful elections on 7 May.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Saturday Cape Town - 07:38 AM
    Road name: M3 Inbound
    EVENT - left lane closed between Rhodes Avenue and UCT
  • Saturday Constantia - 07:19 AM
    Road name: Rhodes Drive Both Ways
    ROAD CLOSED between Constantia Nek and Canterbury Road until 1300
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Samsung Galaxy Tab P7500 10.1" Tablet With WiFi & 3G

Samsung Galaxy Tab 10.1 gives you a better experience for...

From R4999.00

I'm shopping for:


Self-indulgence may be strong today. You may want to enjoy yourself to the fullest and share it with those that make you feel...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.