Dove Sketches most-watched online ad

2013-05-20 22:04

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

New York - Unilever claimed bragging rights on Monday to the most-watched internet commercial of all time - a three-minute study of women's self-perception that stars a forensic artist.

The Anglo-Dutch consumer products giant said its Dove Real Beauty Sketches has been seen more than 114 million times on YouTube and other video platforms in more than 110 countries "to surpass all previously recorded video ads".

It is also the most-shared video in more than a year and the third most shared of all time, the company said in a statement, citing data from Unruly Media, which tracks the popularity of viral videos.

Released last month, Sketches features San Francisco forensic artist Gil Zamora as he draws a number of women, sitting behind a curtain out of his view, relying exclusively on how they describe themselves to him.

He then produces a second set of drawings - invariably more flattering - based on descriptions provided by strangers.

The video goes on to capture the subjects' startled reactions upon seeing the resulting images.

"The Dove Real Beauty Sketches campaign struck an emotional chord with millions of women who recognize that they are their own worst beauty critic," Unilever said.

Nowhere does the ad mention Dove as a product, apart for an appearance of its logo at the end.

Unilever launched a so-called Campaign for Real Beauty nine years ago in Britain to pitch Dove, a moisturising soap, to "real women" in a world of Photoshopped celebrities and models.

Its other brands include Axe, a range of men's grooming products known as Lynx in Britain and Australia, which it markets via social and traditional media.

Read more on:    youtube  |  unilever  |  us  |  advertising  |  internet

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.