FNB rebuilds online banking platform

2013-07-12 10:05
FNB has rebuilt its online banking platform to improve user functionality. (Duncan Alfreds, News24)

FNB has rebuilt its online banking platform to improve user functionality. (Duncan Alfreds, News24)

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FNB online banking rebuild

2013-07-12 09:38

FNB Online Banking CEO Lee-Anne van Zyl explains why the bank revised the online banking platform in this YouTube video.WATCH

Johannesburg – First National Bank on Thursday announced that the revision of the online banking platform will not mean that physical branches are being abandoned.

The online banking website has been rebuilt to reflect growing consumer trends away from traditional PCs.

"I don't think the branch will die in its entirety, however the composition of what a branch is, is definitely going to migrate to more self service capability," Lee-Anne van Zyl, FNB Online Banking CEO told News24.

The online platform has been augmented with additional functionality that enables customers to analyse their banking online and it has specifically been designed to work with mobile devices.

"We have created the first truly scalable banking site on the continent, which is not stripped-down for devices with smaller screens or simply compressed to fit," said Van Zyl.

Mobile

The new website is scheduled to go live on Sunday and features several enhancements, expected to improve the user experience in online transactions.

FNB said that the use of smart mobile devices on its platform increased from 3% to 7%, spurring the company to embrace mobile banking.

"The leading rationale for changing the platform was simply customer led driven technology.

"We could see it was no longer through a traditional PC, but it was moving more and more to smart devices," Van Zyl said.

In a demonstration to journalists, the bank showed how the new platform adapted itself based on the device used.

The banking platform also makes wide use of colour to indicate the status of accounts and transactions.

FNB conceded that many customers may at first find the new platform intimidating and the bank has employed additional call centre staff to deal with queries expected.

"We have created a site that may appear to be minimalist, but, we have done this to enable intuitive use and as customers engage, they will find an interactive platform," said van Zyl.


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