Facebook offers users control on ads viewed

2014-06-12 21:21
A fake Facebook application targets Android phones. (Duncan Alfreds, News24)

A fake Facebook application targets Android phones. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco - Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see.

In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the huge social network is responding to that.

"That's why we're introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you're seeing a specific ad and lets you add and remove interests that we use to show you ads," the post said.

The option will be available in the United States in the next few weeks, "and we are working hard to expand globally in the coming months," the statement said.

As an example, Facebook said, "if you're not interested in electronics, you can remove electronics from your ad interests."

At the same time, Facebook noted that it would draw from users Web browsing activities - and not just from Facebook - in an effort to target ads for specific users.

"Today, we learn about your interests primarily from the things you do on Facebook, such as pages you like," the blog post said.

"Starting soon in the US, we will also include information from some of the websites and apps you use. This is a type of interest-based advertising, and many companies already do this."

Facebook will also allow users to opt out of this targeted advertising.

Based on your use

"If you don't want us to use the websites and apps you use to show you more relevant ads, we won't," Facebook said.

Joseph Jerome, a policy fellow at Future of Privacy Forum, said Facebook is offering more to advertisers while boosting control for users.

"The one thing Facebook hasn't been doing is selling ads targeted based on the websites and apps you use outside of Facebook," Jerome said in a blog post.

"An individual advertiser could buy an ad, based on your visit to a particular site - but many advertisers couldn't buy an ad based on your visits to many sites. Now they can."

At the same time, Jerome said Facebook users will be able to see extensive detail about the ads and to edit their profiles.

"This is one of the most extensive moves to give users a deep look at the data used to target ads that we have seen and should make some users feel more in control of the experience," he said.

Read more on:    facebook  |  us  |  internet  |  social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Music
 

17 photo illusions that look so real

What if they aren’t illusions? What if that dog really has a human foot – then what?

 
 

For chic geeks...

It’s THIS easy for someone to steal your ATM pin!
Check out the speed of this robo-cheetah!
New GIF keyboard on iOS for added fun!
Puppy goes crazy over iPad game

Jobs in Cape Town [change area]

Jobs in Western Cape region

Sales Consultant (Commercial)

Western Cape
CMS Recruitment
R7 500 - R10 000 Per Month

Accountant (Maternity Leave)

Cape Town Northern Suburbs
Communicate Cape Town Finance

RECEPTIONIST (Table View)

Table View - Parklands
West Coast Personnel
R6 000 - R8 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

There is a tendency to fight against the current today but this will just use up a lot of energy and not get you very far. You...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.