Facebook users can pay to promote posts
2013-02-16 09:33
San Francisco - Facebook on Friday said it is letting
users pay to ensure that messages posted by friends at the leading social
network get more attention.
The feature is being rolled out globally and comes less
than four months after Facebook began letting members pay to have personal
posts get priority in feeds seen by friends.
"Now, in addition to promoting your own posts, you
can promote a friend's post, such as a fundraising or celebration
announcement," Facebook said in a blog post.
"It's important to know that this feature respects
the privacy of the original poster - it will promote to everyone who originally
saw it."
A list of popular use cases included spotlighting a
friend's efforts to raise money for charity; a move to a new city, or
accomplishments such as job promotions or college graduations.
The feature is only available for people with fewer than
5 000 friends at the social network, according to Facebook.
The California-based firm has been seeking new ways to
generate revenue since it made a dismal stock market debut in May of last year.
Shares sank after making a debut at $38 but have regained
some of the ground, trading at $28.21 on the Nasdaq exchange mid-day on Friday.
