Flexible phones 'better' at resisting damage

2014-03-07 14:40
(LG Electronics, AFP)

(LG Electronics, AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Barcelona - The idea of a flexible phone was borne out of a desire to produce a device more resilient to damage, but the process was not without challenges.

"Maybe you've seen that someone has dropped his phone and there are all these cracks in the glass. So what we've developed is a phone that's flexible so if something happens, it's not that bad," Sabrina Eilers LG PR manager for the Netherlands told News24 about the rationale for the G Flex.

The G Flex was released at the end of 2013 and is evidence that LG is determined to take on its South Korean neighbour Samsung which has become the de facto Android leader.

LG has launched multiple devices to demonstrate that the company was every bit as good as Samsung, and at the Mobile World Congress in Barcelona, showed off its G Pro 2's apparent photographic superiority to a thinly disguised Galaxy S4.

LG officials were also keen to take shots at competitor devices to the G Flex.

Natural fit

"It's not as breakable as flat devices. To be honest, why is a phone flat? Because there was no other way to make a smartphone. There were lots of barriers in the past; that's why it's flat," said Eilers.

Despite the early days of cellphones being big blocks with little functionality beyond making and receiving calls, she insisted that the rectangular shape was not a natural fit for the devices.

"But if you look back in the past - 20 years, 30 years - in the early days of the phone, everything was round. So there must have been reason that people intuitively made a round shape telephone."

The LG booth at the conference was packed as people queued to have a chance to experience the G Flex, and LG indicated that it may come to SA in April.

"If you see people walking around with a G Flex, everybody just stops and stares: It's a wow product and it gives you a glimpse into the future of flexible, portable, transparent phones," Eilers said.

While not revealing the exact technology behind the production of the G Flex, she referred to the company's foray into bendable TVs and hinted that flexibility would become a mainstay of LG's design philosophy.

While it is unclear whether other companies will follow LG with flexible technology, many manufacturers have produced phones designed to cope with life's hazards.

Uncharted territory

Sony debuted its Xperia Z2 smartphone which is waterproof and Samsung's Galaxy S5 has water resistance.

Eilers said that the 15cm device, powered by a 2.2GHz quad core processor was a risk to the company because it entered uncharted territory.

"The big challenge is there was no comparison: We couldn't see what others were doing... we had to develop everything on our own - from scratch."

Check out this YouTube video of the device flexing:

- Follow Duncan on Twitter
- News24
Read more on:    samsung  |  lg  |  mobile

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


3 must-do trail runs

If you love trail running, you have to put these on your bucket list.


Where were you when you last felt alive?

Climbing the world’s largest stone arch
Awesome extreme sports people
Watch: 2015 Absa Cape Epic route
Watch: Insane road bike skills!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

One day only! – 40% off Appliances!

Get 40% off 100’s of appliances at kalahari.com. While stocks last. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25


You may prefer to be in charge because then you can call the shots. You are not as flexible as you like to make out to be and you...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.