Google proposal is 'self-advertising'

2013-06-25 19:48

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Brussels - Google's competitors on Tuesday warned the European Commission that a set of proposals put forward by the US internet giant to meet EU antitrust rules constituted "self-advertising" and would do nothing to create a level playing field for searches.

"It would be better for the Commission to do nothing than to accept these proposals," said Thomas Vinje, a spokesperson for the FairSearch coalition, which includes travel website Tripadvisor and price comparison sites Twenga and Foundem.

The Commission earlier this year launched a consultation process which is due to wrap up on Thursday over accusations that Google is unfairly favouring its own services over specialist search engines by giving them greater prominence.

Google has proposed that its own services could be highlighted in a different way so that users could distinguish them from competitors in full knowledge of the choice before them.

But several companies at a press conference organised by FairSearch said that the proposal would be counter-productive.

"At the end of the day, Google is offering a big ad banner. This is self advertising they are proposing, nothing more, nothing less," said Moritz Von Merveldt from the German audiovisual media company ProSiebenSat1.

Michael Weber, director of Hot Maps, a company that offers online interactive maps, said: "A normal user goes to the biggest and boldest thing on the page".

The European Commission has said it wants to resolve the issue after the summer but EU's Competition Commissioner Joaquin Almunia has already said he would likely ask Google to "further improve its proposals".

Read more on:    google  |  europe  |  internet

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Comments have been closed for this article.

Inside News24

 
/News

Book flights

Compare, Book, Fly

Traffic Alerts
Traffic
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.