HP takes long term view

2013-03-08 09:45
HP is taking a long term view of the PC market, says Yesh Surjoodeen. (Hewlett-Packard)

HP is taking a long term view of the PC market, says Yesh Surjoodeen. (Hewlett-Packard)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


  • Proline X300 Notebook
    The Proline X300 Notebook will stun you an amazing performance and stunning visuals. Suitable for... Now R7,999.00
    buy now

Cape Town - Despite going through some difficult times, Hewlett-Packard is determined to refocus its business on technology, the company said.

HP South Africa's PSG Category Manager, Yesh Surjoodeen, chatted to News24 about the declining computer market and how the company was going to adapt its strategy.

News24: Is the consumer PC market dead?
Yesh Surjoodeen: No, definitely not! But it is in a state of evolution, especially if you look at the leaps in technology and form factors available in the market.

The South African computer user has never had a greater range of choices available to choose from, or more convenient ways to buy them, thanks to some innovative offers from banks and mobile companies. This has considerably changed the dynamics of how a consumer buys a PC today.

News24: How can ultrabooks take away market share from tablets?
Surjoodeen: They're not really going to because Ultrabooks and tablets are two radically different products for quite different purposes. People are hugely interested in tablets, and there's a great emotional impulse - but the sheer practicality of an Ultrabook is as clear as day.

News24: Is HP prepared to re-enter the tablet space?
Surjoodeen: Yes, absolutely. We're doing a huge amount of market research and product positioning around tablets, and we're very clear on what products we're going to be taking to market. But we certainly aim to be serious players here.

News24: How does HP plan to manage supply chains in light of the changing mobile market?

Surjoodeen: We've been supplying worldwide for years, and we're simply using our own technology to become even more efficient in driving our worldwide presence.

News24: Who does HP consider the most important competition?
Surjoodeen: With the sheer amount of customer choice today, practically every vendor in our market is a potential competitor. That said, I would also say we're our own biggest competition: if we decide to do something and we do it right, then we lead. That's certainly the plan for HP in the coming years.

News24: In terms of PC platform, is Linux an option that HP considers for future machines?
Surjoodeen: Hmmm. Good question. It's an issue that's been talked about before. Fact is, for us, it's all about giving customers what they want. So if we see the demand, we'll make the investment.

News24: Is the 'PC home' (connected appliances) ever going to be a reality?
Surjoodeen: I think it's already a reality to some extent. We're seeing more and more devices being connected to each other and the internet - hence the term "the internet of things". There's a clear demand for connected devices, and we're delighted to play in this space.

Read more on:    hewlett-packard  |  computing

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Madonsela to probe ANC food-for-votes claims

Public protector Thuli Madonsela has launched an investigation into whether the ANC has used state resources for its electoral campaign, says a report.


Latest elections multimedia

Why Jack Parow wants you to vote on 7 May
The ad the SABC doesn't want to air
Elections 2014 in one cartoon
This year's election posters
  • Thursday Sir Lowry's Pass - 05:35 AM
    Road name: Old Sir Lowrys Pass Road
    TRAFFIC LIGHTS not working at Bezweni Road
  • Thursday Cape Town - 05:35 AM
    Road name: Buitengracht Street
    TRAFFIC LIGHTS not working at Waterkant Street
More traffic reports...

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Escape winter, head to Mauritius

Escape winter by spending 7 nights in Mauritius' tropical bliss from R13 215 per person sharing. Includes return flights, airport transfers and accommodation. Book now!

Kalahari.com - shop online today

Get many eggs in one basket!

Gaming bundles: 2 Super Hits games for R99, 3 Disney games for R99 and more + exclusive accessory bundles only available on kalahari.com. While stocks last. Shop now!

25% off bestselling books!

The Real Meal Revolution by Tim Noakes, Jeffrey Archer’s Be Careful What You Wish for, Man’s Search for Meaning by Victor E. Frank and many more titles. Shop now!

Up to 25% off electronics

Buy top electronics and save up to 25%. Such as kalahari.com’s 1# selling product the gobii eReader, Patriot X Porter flash drive, Asus Nexus 7” 3G tablet, Samsung Galaxy SIII, Lenovo G580 Notebook and many more. Shop now!

DStv HD PVR Decoder now R949

The DStv HD PVR Decoder has further revolutionised the television experience with lifelike viewing, sharper images, more vibrant colours and precision picture quality. Now R949, save R550. Offer valid while stocks last. Shop now!

Up to 30% off appliances & homeware

Save up to 30% on appliances and homeware this Easter! Offer valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

BlackBerry Curve 8520

Wi-Fi enabled With the BlackBerry Curve 8520 connect to your home...

From R1100.00

I'm shopping for:


You may be good at organising events but they do take their toll on your energy levels. You may need some time out today just to...read more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.