HTC postpones flagship smartphone rollout

2013-03-20 18:06
HTC One (Picture: AP)

HTC One (Picture: AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Taipei – Taiwan's HTC has delayed shipments of its new flagship smartphone due to parts shortages, a report said on Wednesday, dealing a blow as it looks to lift sales and compete with the iPhone and Samsung's Galaxy.

The firm said the new HTC One, which was unveiled in February and set for release this month, would be sent out by the end of March.

The Wall Street Journal said HTC executives had confirmed the delayed rollout, while some retail distributors such as Vodafone Group had been notified.

An unnamed executive said HTC has been grappling with supply chain problems as the company "has changed its order forecasts drastically and frequently following last year's unexpected slump in shipments", the report said.

HTC said in a brief statement to AFP: "We will start fulfilling pre-orders by end March in certain markets and will roll out to more markets as we approach April."

The firm, which has 185 distributors globally, declined to go into details.

"We... are working tirelessly with all of our channel partners to ensure that we can fulfill as many orders as possible," chief marketing officer Benjamin Ho said in a statement, according to the Journal.

The Android-based HTC One was unveiled in London and New York last month sporting a 11cm touchscreen and front-facing speakers.

Company president Peter Chou hailed it as a "technological breakthrough" as he seeks to put up a fight against the hugely popular Apple iPhone and Samsung's Galaxy S4, which was released just last week.

However it has a tough fight, with research firm IDC saying, HTC held a 4.6% share of the global smartphone market in 2012, a sharp decline from 8.8% a year earlier. Samsung held a 30.3% while Apple had 19.1%.

And in a research paper released early this month, the Taipei-based KGI Securities Investment Advisory said it was "conservative on the outlook for HTC One in the next six months".

It said the gloomy forecast was based on expected mass production bottlenecks and low shipments of Ultrapixel cameras.

HTC said net profit in the three months to December plunged 91% year on year to $34.5m as sales dived 41%.

While challenged by major rivals Apple and Samsung in mature markets, HTC has been turning to emerging markets including China, analysts say.

But it faces competition from China's telecom giants Huawei Technologies and ZTE.

The firm in December unveiled Butterfly, its first smartphone featuring a high-resolution 12cm screen.

While HTC sells its own smartphones it also makes handsets for a number of leading US companies, including Google's Nexus One.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
Read more on:    htc  |  mobile
NEXT ON NEWS24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

De Allende's star burns bright
Boks were 'in a dark space'
Pacific island teams singled out for rough tactics?
Ireland favourites but France bullish
Traffic Alerts

It is always easier to notice the faults in others rather than face our own. Focusing too much on the perfect and ideal more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.