HTC taking on rivals with One

2013-02-20 10:29
HTC One (Picture: AP)

HTC One (Picture: AP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - HTC has shown its hand in the company's assault on competitors with the new HTC One.

The company unveiled the device at a linked London and New York event on Tuesday before the Mobile World Congress in Barcelona and asserted that was intent on taking on brands like Samsung.

"HTC has always been bold and we have never been afraid to take risks," said HTC CEO Peter Chou.

The smartphone is powered by Google's Android 4.1.2 (Jelly Bean) operating system and is a departure from the plastic on many smartphones with its all aluminium case that leaves no space for a memory card slot.

HTC said that user behaviour had changed the mobile market as many people were using their devices to browse rich media content like video and social media directly on the phone.


"If you look around, people are using their smartphones more than ever; even more importantly, they are using their smartphones in new ways: They're always snacking on a constant flow of information.

"We see this [rich media] as a new opportunity for us to bring new excitement to the smartphone experience," said Chou.

The interface is designed to serve content, and HTC has touted the high end 1.7GHz quad core processor hardware and 2GB of RAM for its ability to deliver an improved user experience.

"This shift in behaviour means that we as an industry need a new approach to smartphones," Chou said.

One of the features unique to the device is the HTC Zoe which instantly captures short videos automatically.

"Zoe automatically captures high res photos and a short HD video at the same time. You just focus on the moment and your HTC One does the rest," said Scott Croyle, HTC vice president of design.

Many smartphone manufactures are racing to ensure that the devices become centres of content management for users and the HTC One also includes an infrared TV remote built in to the device.

Smartphone market

The Zoe feature and multimedia on the phone may serve to be a defining feature in an increasingly crowded smartphone market, especially as Samsung is slated to launch its new Galaxy S4 in March.

"In the new HTC One the gallery can take your Zoes, your photos; your videos and in real time, creates highlight movies," said Croyle.

HTC also announced a partnership with AOL to deliver content as the company looked to creating an ecosystem for the HTC smartphone.

The HTC One is enabled for higher speed LTE (Long Term Evolution) networks, but is unclear whether the device will be launched in SA.

- Follow Duncan on Twitter
- News24
Read more on:    htc  |  mobile

Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside News24


Goalkeeper saves five penalties with his FACE!

Nothing, and we mean nothing, will keep goalkeeper Scott Stirling from stopping the ball!

Hottie of the day: Jesselyn
This invention makes farts smell like chocolate!
11 things men don’t know about their clothes
Hilarious mortal kombat elevator prank!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now! - shop online today

Save up to 60% on toys!

Don’t miss out on this hot offer, save up to 60% on toys. While stocks last. Shop now!

Festive gifts!

Check out our awesome range of festive gifts to make everyone’s wishes come true. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R2200 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at While stocks last. Shop now!

Up to 35% off books

Save up to 35% on the latest page-turners. While stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25


The Moon has moved into your sign, emphasizing the need to connect things to work together. There is a tendency to focus too more

There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.