Hard drives healthy despite PC downturn

2014-03-04 10:00
Technology makes an ideal gift. (Dion Wired)

Technology makes an ideal gift. (Dion Wired)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - Despite the serious decline in PCs, the market for traditional hard drives remains robust, a manufacturer has insisted.

According to research firm Gartner, sales in traditional PCs have decline by 10% in 2013, the worst in the history of the industry.

"No, the traditional hard drive being the magnetic drive is still very much alive. It is still the core of WD's business and will continue upward trends," WD component manager Kalvin Subbadu told News24.

WD is a division of Western Digital.

Some manufacturers have been hit hard by the decline in PC sales.

Lenovo was a winner among losers, according to Gartner. It maintained a slim 2.1% growth rate over 2012 numbers. It shipped 52 million units in 2013.

Battery life

Second place HP was knocked down from the top spot as it saw a significant 9.3% drop, but Acer is bleeding as it saw an erosion of 28.1% market share, Gartner found.

Some company like Fujitsu have turned to mobile technologies like smartphones and tablets as the company hopes to refocus itself to take advantage of a strong growth area.

Acer also launched a range of smartphones at the recent Mobile World Congress in Barcelona. Its phones target developing markets at a $100 price point.

Mobile technologies do not require traditional hard drives and solid state drive technology (SSD) is also finding its way into laptops as manufacturers race to offer longer battery life and performance.



In developed markets like the US, France and Germany, the internet cloud has made data management more attractive because of lower cost.

However, Subbadu said that WD was focused on developing markets irrespective of international trends.

"Africa has become a key market hence WD has invested in South Africa. WD sees SA as an emerging market with huge growth and has nothing to do with the US and Europe going to cloud."

Tech dumping

He conceded that the PC market was in decline, but argued that hard drive sales alone were not a health indicator for the industry.

"A good portion of hard drive sales go for upgrades or white box builds. Whilst the PC market seems to declining tremendously, we are still experiencing growth of HDD sales," said Subbadu.

He assured South Africans that there would be no technology dumping in the country, as far as WD was concerned.

Tech dumping occurs when a company sells redundant technology in developing markets as a way to boost sales. An example in SA would include the sale of DVD VHS combination units in the late 1990s.

"We are privy to the latest technology when available, there are no restrictions on what SA can or cannot sell in terms of technology," Subbadu said.

He warned that companies who participated in tech dumping should be exposed and stopped.

"We do see however smaller resellers who want to make the extra 'buck' importing gray products and this disrupts the channel sometimes due to old technology brought in at a lower price. WD has a very solid stance on this and we endeavour to ensure these kinds of products or companies are eradicated and stopped."


- Follow Duncan on Twitter
- News24
Read more on:    gartner  |  technology  |  computing
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Sexiest Instagrams of 2014

Check out some of the sexiest celebrity Instagrams of 2014!

 
 

I love summer.24

Joburg hot spots for cocktails, craft beer, tapas and wine!
Summer Survey!
Great ideas for the best summer sandwiches!
Christmas lingerie to make this festive season the best one ever!

Jobs in Cape Town [change area]

Jobs in Western Cape region

Accountant - Cape Town

Western Cape
Quantum Recruitment

Restaurant Manager

Western Cape
SET Recruitment Consultants
R20 000 - R30 000 Per Month

Area Manager - Retail

Western Cape
Evolve Personnel
R20 000 - R25 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

The energy today is serious, materialistic and hardworking. You may find you get a new outlook on things and you may want to spend...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.