Law firm: Social media policies needed

2013-05-02 13:46
Twitter. (Duncan Alfreds, News24)

Twitter. (Duncan Alfreds, News24)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

kalahari.com

  • Social Networks
    Suitable for those in the field of social networks, both academics and practitioners Now R493.00
    buy now
Johannesburg - Companies should develop policies to deal with the use of social media in the workplace, a law firm said on Thursday.

"In order to strike the appropriate balance between the conflicting rights of an employer and its employees, HR [human resource] practitioners should collaborate with management in outlining a social media strategy and policy for the business," Bowman Gilfillan associate Lenja Dahms-Jansen said in a statement.

She said policies needed to elaborate what online conduct would be accepted in the workplace.

Dahms-Jansen said companies stood to benefit from social media.

However when this was not properly managed, it could result in litigation.

"While social media may differ from traditional methods of business and marketing, its regulation in the workplace involves the same issues that HR practitioners grapple with on a daily basis."

Standards

She said everyone had the right to freedom of expression, but employees often abused it by using social media to defame colleagues.

"It is important to alert employees to the fact that what they say on social media may not only negatively impact the company's brand, but also their own professional brand."

She said statements made by a company representative online could be held to the same standards as traditional media communication.

"The CCMA [Commission for Conciliation, Mediation and Arbitration] has accepted that derogatory remarks made about an employer on an employee's personal social media profile may justify dismissal," Dahms-Jansen said.

"This is particularly the case where the employee's profile is not privacy protected and is open to the public to view."

However, HR practitioners needed to be wary of breaching an employee's privacy rights.

"A clear-cut social media policy should serve to considerably minimise the risk of industrial and public relations crises as well as litigation, by ensuring that the boundaries pertaining to online conduct are known, understood and acknowledged by each employee."
- SAPA
Read more on:    social networks
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/Sport

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

Mind power dominates and can help you to uncover things from a deeper level, but it can also create entanglements if you let your...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.