Logo tech can be a company goldmine

2014-03-24 11:30

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Cape Town - The technology to create logos is designed to engender feelings of harmony in consumers and companies have been known to spend large amounts of money to create the perfect logo.

Others though, seem to strike it lucky and create logos that generate positive sentiment which has an impact on sales.

While the Pepsi and the new BBC logos had an enormous cost, logos for Twitter and Nike cost less than $100.

But logos can add tremendous value to a company's brand.

Check out this infographic from Finances Online on how some of the top brands use colour to influence emotions regarding logos.

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