Microsoft's Halo 4 sales hit $220m

2012-11-13 21:15
Halo 4 (Picture: AFP)

Halo 4 (Picture: AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

San Francisco -  Microsoft said its Halo 4 video game racked up $220m in global sales on its launch day, beating records set by previous installments of the hit series.

Action-shooter "Halo 4," released last Tuesday, is on its way to reaching $300m in global sales in its first week, making it the biggest launch in the decade-old Halo franchise's history, the company said.

The previous installment Halo: Reach, the fourth game in the series, launched in September 2010 and raked in $200m in global sales on its launch day.

The Halo franchise has generated over $3.38bn in revenue since its 2001 launch, Microsoft said.

"We're thrilled that Halo 4 has emerged as the biggest US entertainment launch of the year," said Phil Spencer, corporate vice president of Microsoft Studios.

The Halo series, made by Microsoft Game Studios, spearheaded the company's foray into gaming that began with the 2001 launch of the first Xbox.

Halo 4 is a key title for Microsoft, heading into the holiday shopping season.

Industry watchers say Halo 4 sales figures will shed light on whether the game can revive flagging sales for the videogame sector, and beat Call of Duty: Black Ops 2, which goes on sale on Tuesday and compete for the title of 2012's top-selling game.

The first-person shooter series, published by rival Activision Blizzard is now the biggest-selling title on the Xbox.

In Halo 4, Microsoft brought back "Master Chief," Halo's laconic green-armoured hero after a five-year hiatus in hopes of captivating gamers and generating record-setting sales.

In the game, "Master Chief" is pitted against deadly aliens in a quest to save humanity and Cortana, his longtime friend and artificial-intelligence construct.

Halo 4 offers multiplayer capabilities, advanced graphics and a new class of evil enemies - the Prometheans.

To celebrate Master Chief's return in Halo 4, the company held splashy launch events across the world.

Last week, a spectacular Halo glyph display - 50 feet in diameter with over 113 000 LED lights - was flown by the company on a helicopter over the Thames River and was visible for miles around London.

Microsoft Game Studios' new team, 343 Industries, took over three years to develop the latest installment of the hit franchise.

All titles before Halo 4 were created by Bungie studios, which Microsoft acquired in 2000. Bungie split from Microsoft five years later to work independently.

Bungie then signed a ten-year deal with Activision Blizzard and is working on various projects with the game publisher. Microsoft retained Halo's intellectual property rights.

Read more on:    microsoft  |  us  |  gaming
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

13 summer safety tips

Summer time and the burning is easy. Get some great tips to ensure sunburn doesn't spoil your holiday!

 
 

I love summer.24

Stay in shape this summer
Ultimate fails compilation 2014
This sleeping bulldog is you during the holidays
This man's reaction to his Christmas present is priceless!

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

Festive gifts!

Check out our awesome range of festive gifts to make everyone’s wishes come true. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Save up to R2200 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at kalahari.com. While stocks last. Shop now!

30% off the bestselling books

Save big on the most captivating reads of 2014. While stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

You are in an innovative mood and may want to break out and do your own thing today. The Moon moves into Aries which emphasizes...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.