Mobile focus at SA TechEd

2013-04-17 15:00
The SA TechEd developer conference has focused on mobile technology. (Duncan Alfreds, News24)

The SA TechEd developer conference has focused on mobile technology. (Duncan Alfreds, News24)

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Durban – Microsoft has opened its developer conference with a focus on mobile technology and collaboration.

The annual TechEd conference focused on mobility as a growing number of consumers increasingly migrate to smart devices like smartphones and tablets.

“I think we should approach this as a huge opportunity for us to re-invent ourselves as a community to drive even more value,” Microsoft SA managing director Mteto Nyati told delegates at the conference via video link at the event in Durban.

Microsoft is under pressure to accelerate growth of its mobile offerings as more consumers move away from the traditional PC.

According to industry tracker Gartner, PC sales have declined by a minimum of 11.2% in the first three months of 2013.


Major vendors such as HP and Acer saw declines of 32.3% and 24.1% respectively, the data showed.

With the launch of Windows 8 in 2012, and Office 365 this year, Microsoft focused on delivering services from the internet cloud to consumers, rather than stand-alone packages.

“For us at Microsoft, it is important that we extend this notion of device and services, not just across South Africa, but across the African continent, as well,” said Nyati.

The growth of digital technology is linked to economic growth as the technology allows for new opportunities, but access is a challenge, particularly in isolated rural areas, devoid of infrastructure.

“By improving technology skills, broadening access to the internet, putting smart devices in the hands of people, we are looking to create and inspire a new generation of entrepreneurs,” said Nyati.

In a nod to the theme of the event, “Africa is rising” Nyati said that the company was looking to the continent to grow itself out of poverty through the application of technological solutions.

“We are optimistic about the growth prospects, the business opportunity, the potential for people of Africa to become globally competitive.”

– Follow Duncan on Twitter
Read more on:    microsoft  |  durban  |  mobile

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