Mxit spreads its wings to India

2014-01-29 10:20
Mxit has announced a new smartphone focus. (Mxit)

Mxit has announced a new smartphone focus. (Mxit)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town - South African born social network Mxit is expanding its wings - to India.

On Wednesday, Mxit announced that it has launched the first phase of its Indian expansion plan.

The cellphone market in that country is similar to SA in that it is mostly prepaid and dominated y feature phones.

"Launching Mxit in India was a natural strategic next step, which allows us to continue building on the success we've had with the application in South Africa," said Mxit CEO Francois Swart.

The company says there are around half a billion feature phones in India and given that people there are price sensitive to data costs, Mxit may find traction quickly.

Mobile economy

"The application is both fast and data light allowing users with even the most basic 2G connection to benefit from an immersive social mobile chat experience, at a much lower cost than the average SMS," Mxit said.



The growth of smartphones has moved Mxit to re-imagine its service offering without marginalising its existing active user base of around seven million.

The social network is also a healthy mobile economy, with people generally spending cash in micropayments that generate an income for the company.

Arguably, expanding to India should boost the Stellenbosch company's fortunes if there is wide adoption.

But challenges remain.

The instant messaging space has become crowded with cross-platform applications like WhatsApp targeting smartphone users and BBM being available on non-BlackBerry devices.

Mxit also faces competition in developing markets from chat services like Tencent's WeChat which Naspers has launched in SA.

Censorship

In India itself, Mxit may face a head-on challenges from services like RockeTalk, which is expected to reach an estimated 20 million users of 72 million online by the end of 2014.

Facebook and Orkut also have healthy followings in India.

Swart seems undaunted by the prospect of competing in India where BlackBerry had come under scrutiny as the government wanted servers to be based in the country so that it could monitor messages.

"Expanding our emerging market footprint enables us to bring our innovative technology to the masses, making the 'smartphone' experience affordable to every consumer, regardless of the device they use," he said.

- Follow Duncan on Twitter
- News24
Read more on:    mxit  |  social networks  |  mobile
NEXT ON NEWS24X
SHARE:

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Inside News24

 
/News
 

Joburg hot spots for cocktails, craft beer, tapas and wine!

It’s the season to be jolly – so we’ve rounded up some new Joburg hot spots!

 
 

I love summer.24

Great ideas for the best summer sandwiches!
Christmas lingerie to make this festive season the best one ever!
13 things you might not know about Disneyland
The craziest deaths of 2014

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

Horoscopes
Aquarius
Aquarius

At last you are able to see the light. You are able to break through obstacles in an innovative and original way. Visualisation is...read more

There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.